Choco Leibniz Launched a New Campaign Entitled ‘A Little Bit Fancy’
Grace Mahas — August 23, 2019 — Marketing
References: bahlsen & fabnews.live
Choco Leibniz's recently launched its new campaign, titled ‘A Little Bit Fancy,' which includes a video commercial that begins with common office chatter around the days of the week. The campaign displays people who slowly become slightly fancier while consuming the chocolate covered cookie with a signature, sophisticated element -- their pinkies up.
The A Little Bit Fancy campaign underscores Bahlsen's reputation for being high-quality and delicious and "poke[s] fun at the perception of Choco Leibniz as ‘fancy,'" states Claire Sutton, the head of marketing for the UK Bahlsen Biscuits. She continues, "If you’ve got the neighbors to impress, an important meeting at work, whenever you really want to make the right impression there’s only one biscuit to serve. And whenever you enjoy a Bahlsen Choco Leibniz, you can’t help but feel a little bit fancy.”
The campaign will roll out nationally on television and VOD.
The A Little Bit Fancy campaign underscores Bahlsen's reputation for being high-quality and delicious and "poke[s] fun at the perception of Choco Leibniz as ‘fancy,'" states Claire Sutton, the head of marketing for the UK Bahlsen Biscuits. She continues, "If you’ve got the neighbors to impress, an important meeting at work, whenever you really want to make the right impression there’s only one biscuit to serve. And whenever you enjoy a Bahlsen Choco Leibniz, you can’t help but feel a little bit fancy.”
The campaign will roll out nationally on television and VOD.
Trend Themes
1. Parody-style Advertising - Leverage humor and satire in advertising to create memorable campaigns that break away from traditional advertising approaches.
2. Sophisticated Branding - Reposition consumer products as high-quality and premium through clever marketing techniques that infuse products with a sense of elegance and sophistication.
3. Emotive Advertising - Create emotional connections with customers by leveraging storytelling techniques in advertising campaigns that build more personal and lasting brand-customer relationships.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage parody-style advertising to differentiate products in crowded markets or reposition a product line as high-end and fancy.
2. Food and Beverage - Food and beverage companies can leverage sophisticated branding techniques to create high-end product lines or reposition classic snacks or desserts to appeal to a high-end or health-conscious consumer base.
3. Marketing and Advertising - Marketing and advertising firms can leverage emotive advertising techniques to help companies build stronger brand-customer relationships as well as create campaigns that resonate more strongly with consumers.
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