The Chiquita 'We Are Bananas' Campaign will Give Londoners Free Rides
Michael Hemsworth — July 18, 2018 — Marketing
References: chiquita & conveniencestore
The Chiquita 'We Are Bananas' marketing campaign has been expanded by the brand to offer Londoners the chance to score a free ride around town.
Set to run from July until mid-August, the campaign consists of iconic central London black cabs being outfitted with wrap-around marketing that transforms them into vibrant vehicles on the road. Passengers who hail one of the cabs down on July 16 with a Chiquita banana in hand will be privy to a free ride in zones 1 and 2 of London.
The Chiquita 'We Are Bananas' marketing campaign will help to create a memorable experience for consumers in the iconic city this summer and is sure to be a hit for lucky passengers who receive a free lift.
Set to run from July until mid-August, the campaign consists of iconic central London black cabs being outfitted with wrap-around marketing that transforms them into vibrant vehicles on the road. Passengers who hail one of the cabs down on July 16 with a Chiquita banana in hand will be privy to a free ride in zones 1 and 2 of London.
The Chiquita 'We Are Bananas' marketing campaign will help to create a memorable experience for consumers in the iconic city this summer and is sure to be a hit for lucky passengers who receive a free lift.
Trend Themes
1. Branded Taxi Campaigns - Branding campaigns that transform taxis into vibrant vehicles to create a memorable experience for consumers.
2. Free Ride Promotions - Promotions that offer free rides in exchange for a specific item or action, creating a unique and memorable experience for passengers.
3. Creative Out-of-home Advertising - Innovative advertising campaigns that capture attention and enhance the passenger experience during transit.
Industry Implications
1. Advertising - Advertising agencies can develop creative and memorable taxi campaigns for brands to capture attention and enhance the passenger experience.
2. Transportation - Taxi companies can partner with brands to offer free rides and enhance the passenger experience, increasing customer satisfaction and brand recognition.
3. Food and Beverage - Food and beverage companies can offer promotions that feature their products and provide a unique and memorable experience for customers during their taxi ride.
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