The Cap'n's Commute Offers NYC Commuters Free Water Taxi Rides
Laura McQuarrie — August 5, 2022 — Marketing
References: capnscommute & foodandwine
The Cap'n's Commute is a free water taxi that's serving New York City commuters for a few days this summer and it aims to bring more moments of joy to monotonous mornings. Serving multiple points in Manhattan and Brooklyn, the branded water taxi by Cap'n Crunch provides a taste of Goodlife Coffee and a variety of Cap'n Crunch products, including limited-edition Cap'n's Commuter merch.
Kristin Kroepfl, Vice President and CMO of Quaker Foods North America, said "The Cap'n's Commute gives fans a unique opportunity to disrupt some of the everyday sameness with a little adventure and unrivaled crunch where they least expect it." The boat itself is something fun to look out for from the shore, since it's styled in a way that looks like the S.S. Guppy.
Kristin Kroepfl, Vice President and CMO of Quaker Foods North America, said "The Cap'n's Commute gives fans a unique opportunity to disrupt some of the everyday sameness with a little adventure and unrivaled crunch where they least expect it." The boat itself is something fun to look out for from the shore, since it's styled in a way that looks like the S.S. Guppy.
Trend Themes
1. Branded Transportation - Opportunity for brands to offer unique transportation experiences as a marketing tool, creating more memorable moments for potential customers.
2. Experiential Marketing - Opportunity for companies to create immersive experiences that engage customers with their brands, generating buzz and building stronger connections.
3. Product Sampling - Opportunity for companies to provide potential customers with free samples of their products in a unique and memorable way, increasing the likelihood of future purchases.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage transportation experiences as a way to showcase products and build stronger connections with potential customers.
2. Tourism and Travel - Tourism and travel companies can create unique transportation experiences that enhance the overall customer experience, making their offerings more attractive and memorable.
3. Marketing and Advertising - Marketing and advertising companies can help their clients to design and execute transportation experiences that effectively promote their brands and products, generating buzz and increasing brand awareness.
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