The Chiquita Banana Sticker Bring Playfulness Back to Healthy Eating
Meghan Young — February 20, 2010 — Lifestyle
References: neffink & fastcompany
Apparently, playful Chiquita banana stickers is something that this company is known for, but until stumbling upon their new family of sticker characters, I never knew that this in fact was the case.
Designed by Neff Ink, the latest Chiquita banana stickers are part of a campaign to bring back the fun in eating a banana--although, I'm pretty sure people can think of other fun ways to bring attention to this particular fruit other than cute stickers, you know what I mean? (Wink, wink.)
Designed by Neff Ink, the latest Chiquita banana stickers are part of a campaign to bring back the fun in eating a banana--although, I'm pretty sure people can think of other fun ways to bring attention to this particular fruit other than cute stickers, you know what I mean? (Wink, wink.)
Trend Themes
1. Playful Branding - Opportunity to create playful and memorable branding campaigns to make healthy eating more fun.
2. Character-driven Marketing - Opportunity to use characters and mascots to engage customers and promote healthy eating.
3. Novelty Packaging - Opportunity to design unique and eye-catching packaging to attract consumer attention.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to use playful branding and marketing to encourage healthier eating habits.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop creative and character-driven campaigns for healthy food products.
3. Packaging and Design - Opportunity for packaging and design companies to create innovative and attractive packaging solutions for healthier food options.
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