Japan's Chips for Lovers Duo Releases Two Complimentary Flavors
Elise Ying-Hei Ho — December 11, 2012 — Lifestyle
References: news.mynavi.jp & kotaku
Japan is notorious for releasing wild flavors of beverages and foods and this month, snack company Koikeya is releasing two complimenting flavors designed to be chips for lovers.
Available in two distinctive flavors are Lemon Pepper, which is adorned with a black top hat and Sugar Butter, topped with a red ribbon tied in a bow. The refreshing and spicy flavors of the Lemon Pepper seem to combat the sweet and rich notes of the Sugar Butter.
As the holidays approaches, Koikeya hopes the chips for lovers will create a Christmas buzz among lovers, similar to Japan's Valentine's Day where women give men chocolates and White Day where the men give gifts in return. Though these flavors sound slightly strange, Japan's seemingly ridiculous flavors never ceases to shock consumers with its well-balanced seasonings.
Available in two distinctive flavors are Lemon Pepper, which is adorned with a black top hat and Sugar Butter, topped with a red ribbon tied in a bow. The refreshing and spicy flavors of the Lemon Pepper seem to combat the sweet and rich notes of the Sugar Butter.
As the holidays approaches, Koikeya hopes the chips for lovers will create a Christmas buzz among lovers, similar to Japan's Valentine's Day where women give men chocolates and White Day where the men give gifts in return. Though these flavors sound slightly strange, Japan's seemingly ridiculous flavors never ceases to shock consumers with its well-balanced seasonings.
Trend Themes
1. Unique Flavor Pairings - Exploiting unexpected food flavor combinations to create innovative and intriguing snack options.
2. Seasonal-themed Snacks - Developing limited-edition snack flavors that align with special occasions and holidays.
3. International Snack Trends - Exploring foreign snack markets to identify unique and unconventional flavor offerings.
Industry Implications
1. Food and Beverage - Creating new and exciting snack flavors to cater to adventurous food enthusiasts.
2. Seasonal Gift and Confectionery - Capitalizing on seasonal occasions by offering themed snacks as gifts and treats.
3. Retail and E-commerce - Providing exclusive and limited-edition snack flavors to attract customers and drive sales during special occasions.
1.1
Score
Popularity
Activity
Freshness
