This Wine Bottle Concept Has a Luxurious Design for Fine Wines
Mishal Omar — November 30, 2016 — Marketing
References: behance.net & packagingoftheworld
This Chinese wine bottle concept was designed by Riliang Zhang as part of the national 'Maotai' contest in China.
The typographic bottles were inspired by a unique concept from ancient Chinese history. This can be seen in the form of words that stick out on top of the bottles, which were inspired by Chinese seals. Chinese seals are another word for printing stamps and impressions that have long been used for personal documents, paperwork, artwork, mail and more. This practice is slowly being cast aside and is being replaced with electronic signatures, and this Chinese wine bottle aims to recapture it.
This wine bottle concept uses a common practice in East Asia in order to stand out, which is amplified by a textured typographic style.
The typographic bottles were inspired by a unique concept from ancient Chinese history. This can be seen in the form of words that stick out on top of the bottles, which were inspired by Chinese seals. Chinese seals are another word for printing stamps and impressions that have long been used for personal documents, paperwork, artwork, mail and more. This practice is slowly being cast aside and is being replaced with electronic signatures, and this Chinese wine bottle aims to recapture it.
This wine bottle concept uses a common practice in East Asia in order to stand out, which is amplified by a textured typographic style.
Trend Themes
1. Chinese Wine Bottle Design - Opportunity for wine producers to differentiate their products through unique and visually appealing bottle designs inspired by Chinese culture.
2. Recapturing Traditional Practices - Potential for brands to create products that revive and celebrate ancient traditions, like Chinese seals, in a modern and innovative way.
3. Textured Typographic Style - Innovative opportunity for designers and manufacturers to experiment with textured typographic styles in packaging, offering a tactile and visually engaging experience for consumers.
Industry Implications
1. Wine and Spirits - Wine producers can utilize Chinese-inspired bottle designs to stand out in a competitive market and appeal to consumers seeking unique and culturally rich experiences.
2. Luxury Goods - Luxury brands can leverage the revival of traditional practices to create exclusive and premium products that resonate with consumers looking for heritage and sophistication.
3. Packaging and Printing - Opportunity for packaging and printing companies to collaborate with brands in developing innovative techniques to achieve textured typographic styles that enhance the visual appeal of products.
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