McDonald's Chinese Szechuan Burger Was Released with Its New Menu
Ellen Smith — June 19, 2018 — Lifestyle
In an effort to produce a more diversified menu, McDonald's has released a Chinese Szechuan Burger that's available throughout Canada.
The new burger arrives as part of the brands World Taste Tour menu, which includes new international-inspired flavors. This particular offering consists of a 100-percent Canadian beef patty that's topped with crispy wontons, lettuce and onions, all while topped with Szechuan sauce and mayo. The indulgent treat arrives on a toasted black and white sesame bun.
The fast food chain's World Taste Tour menu includes other international flavors, such as the Italian Pesto Chicken Sandwich, and Aussie BBQ & Egg Burger, the French Crème Brûlée McFlurry and more.
To promote the new menu, the brand has launched a contest that will award one lucky winner with a trip to one of the menu's listed countries.
The new burger arrives as part of the brands World Taste Tour menu, which includes new international-inspired flavors. This particular offering consists of a 100-percent Canadian beef patty that's topped with crispy wontons, lettuce and onions, all while topped with Szechuan sauce and mayo. The indulgent treat arrives on a toasted black and white sesame bun.
The fast food chain's World Taste Tour menu includes other international flavors, such as the Italian Pesto Chicken Sandwich, and Aussie BBQ & Egg Burger, the French Crème Brûlée McFlurry and more.
To promote the new menu, the brand has launched a contest that will award one lucky winner with a trip to one of the menu's listed countries.
Trend Themes
1. Global Fast Food - Disruptive innovation opportunity: Expanding international menu offerings to appeal to diverse tastes and preferences.
2. Cultural Fusion Cuisine - Disruptive innovation opportunity: Combining different cultural flavors into fast food products to attract customers seeking new and unique dining experiences.
3. Exotic Flavors in Fast Food - Disruptive innovation opportunity: Utilizing exotic flavors as a unique selling proposition in the fast food industry to differentiate from competitors.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Offering a diversified menu featuring flavors from around the world to appeal to a wider range of customers.
2. Tourism and Travel - Disruptive innovation opportunity: Creating contests or promotions that combine food and travel to engage customers and create brand loyalty.
3. Food and Beverage - Disruptive innovation opportunity: Developing new and unique taste combinations utilizing traditional foods in different ways to create exciting culinary experiences.
4.8
Score
Popularity
Activity
Freshness
