This Book is a Resource on Children and Gender Identity
Laura McQuarrie — March 21, 2019 — Life-Stages
References: devikadalal & adweek
To help both kids and adults understand more about children and gender identity, Devika Dalal, a senior art director at DDB San Francisco created the 'ABC of Gender Identity.' Proceeds from sales of the paperback book are donated to the National Center for Transgender Equality.
Within the book, readers will get familiar terms like "agender" and "ungender," helping to expand minds of all ages far beyond two binary genders. This resource for modern kids and parents has the potential to be a powerful tool for shaping one's views of the world, expression and pressing political issues of today.
ABC of Gender Identity is described as being "not a complete list of every gender, but a first step in raising awareness and acceptance of different identities."
Within the book, readers will get familiar terms like "agender" and "ungender," helping to expand minds of all ages far beyond two binary genders. This resource for modern kids and parents has the potential to be a powerful tool for shaping one's views of the world, expression and pressing political issues of today.
ABC of Gender Identity is described as being "not a complete list of every gender, but a first step in raising awareness and acceptance of different identities."
Trend Themes
1. Gender Identity Education - Creating more resources, such as children's books, that educate on gender identity has the potential to shift societal norms and increase acceptance for all genders.
2. Non-binary Gender Inclusion - Highlighting terms like agender and ungender expands awareness and inclusion of non-binary identities, creating potential for product development and marketing within the LGBTQ+ community.
3. Social Activism in Children's Literature - Books like ABC of Gender Identity are opportunities for businesses to partner with organizations and contribute to social activism efforts while also promoting their brand and products.
Industry Implications
1. Publishing - Publishers who prioritize gender identity education and inclusion can tap into a growing market for books and other media that address these topics.
2. Education - Educational institutions can utilize resources like ABC of Gender Identity to improve diversity and inclusion training, creating potential for more business opportunities in consulting and training services.
3. Nonprofit - Nonprofit organizations like the National Center for Transgender Equality can partner with businesses to create more resources for activism efforts and support marginalized communities.
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