This Child Obesity Ad Comes from Surlat Milk
Jonathon Brown — January 13, 2013 — Life-Stages
References: ibelieveinadv
“Don’t let fat stop your children’s dreams,” is the tagline to this child obesity ad from Surlat Milk.
The ads are animated snapshots of children sleeping. Aside from the child sleeping, the ads also include an image which represents the children's career dreams. However, the person meant to represent the child as an adult is too overweight to function in the role they are dreaming about. The message here is clearly that if parents don't feed their children the proper nutrition, they will become too unhealthy to live out their dreams in their chosen profession.
One image shows a boy firefighter trying to slide down a fire pole. Unfortunately, he's too overweight so he can't get through the hole. The female version of the ads shows a princess on a horse, but due to her weight, the horse is crushed.
The ads are animated snapshots of children sleeping. Aside from the child sleeping, the ads also include an image which represents the children's career dreams. However, the person meant to represent the child as an adult is too overweight to function in the role they are dreaming about. The message here is clearly that if parents don't feed their children the proper nutrition, they will become too unhealthy to live out their dreams in their chosen profession.
One image shows a boy firefighter trying to slide down a fire pole. Unfortunately, he's too overweight so he can't get through the hole. The female version of the ads shows a princess on a horse, but due to her weight, the horse is crushed.
Trend Themes
1. Child Obesity Ads - There is an opportunity for innovative ads that address child obesity and promote a healthy lifestyle.
2. Health-focused Milk Products - Milk companies can create and market milk products that promote health and wellness and combat child obesity.
3. Animation in Advertising - Brands can use animation to create impactful ads that address important social issues like child obesity.
Industry Implications
1. Dairy Industry - There is an opportunity for the dairy industry to create and market milk products that promote health and wellness to combat child obesity.
2. Advertising Industry - There is an opportunity for advertising agencies to create impactful ads that address important social issues like child obesity using animation or other creative techniques.
3. Child Nutrition Industry - Companies can develop and market nutrition-focused foods that help combat child obesity and promote healthy eating habits.
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