Free the Children's Child Mother's Day Campaign Encourages Giving
Riley von Niessen — May 16, 2017 — Social Good
References: childmothersday & adweek
For the spring of 2017, Free the Children, or the WE Charity, created a Child Mother's Day website to bring awareness to the " 2.5 million underage girls" who are forced to bear children each year, as well as those who are wrongfully forced into marriage before they even reach 15 years of age.
On the Child Mother's Day website, a number of merchandise is featured along with price tags, which include products like boxes of chocolates, teddy bears, bouquets of flowers, mini manicure sets, purses that double as diaper bags, and cards. Each of the products has a description that shows its relevancy to the cause, which draws attention to the severity of these conditions and prompts those who visit the website to donate.
On the Child Mother's Day website, a number of merchandise is featured along with price tags, which include products like boxes of chocolates, teddy bears, bouquets of flowers, mini manicure sets, purses that double as diaper bags, and cards. Each of the products has a description that shows its relevancy to the cause, which draws attention to the severity of these conditions and prompts those who visit the website to donate.
Trend Themes
1. Awareness Campaigns for Social Causes - Creating awareness campaigns for social causes like child marriage can help bring attention to important issues and prompt action.
2. Socially Responsible Merchandising - Developing merchandise that promotes social causes like child marriage awareness can help raise funds and build a community around the cause.
3. Empowering Marginalized Groups - Empowering marginalized groups like child brides through education and support can help break cycles of poverty and inequality.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can use awareness campaigns and merchandising to raise funds and promote important social causes.
2. Retail - Retailers can support causes by selling merchandise that raises funds and creates awareness for important social issues.
3. Social Services - Social service organizations can empower marginalized groups through education, support, and advocacy programs.
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