McDonald's is Now Offering its Popular Chicken Bites 48-Pieces
Japanese McDonald's locations are adding a new super-sized food option to its menu that allows hungry consumers to order a bucket of 48 pieces of chicken nuggets in one convenient serving. Similar to several other fast food chains, the large quantity of chicken nuggets will now be available in a bucket style packaging for sharing.
In addition to the super-sized menu item, the packaging for the 48-piece packaging promotes a Japanese k-pop group known as NGT48 featuring 25 members. The bucket features McDonald's quintessential color branding in a larger scale package size. The specific number of 48 nuggets per bucket is a reference to the band name. Each bucket will include a slew of chicken nuggets as well a commemorative card inspired by the band.
In addition to the super-sized menu item, the packaging for the 48-piece packaging promotes a Japanese k-pop group known as NGT48 featuring 25 members. The bucket features McDonald's quintessential color branding in a larger scale package size. The specific number of 48 nuggets per bucket is a reference to the band name. Each bucket will include a slew of chicken nuggets as well a commemorative card inspired by the band.
Trend Themes
1. Super-sized Packaging - Fast food restaurants can explore larger packaging options to offer more food and create unique marketing opportunities for their products.
2. Commemorative Items - Including exclusive or collectible items with food purchases can be a successful marketing strategy for increasing sales and promoting brand loyalty.
3. Pop Culture Collaborations - Partnering with popular music or entertainment groups can create a unique dining experience and attract a wider, younger customer base.
Industry Implications
1. Fast Food - Fast food restaurants can explore larger packaging options to offer more food and create unique marketing opportunities for their products.
2. Collectibles and Memorabilia - Companies can create exclusive or limited edition items to offer with their products as a way to promote sales and brand loyalty.
3. Entertainment and Music - Partnering with popular music or entertainment groups can create a unique dining experience and attract a wider, younger customer base.
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