Zaxbys Added a New Chicken Taco in Various Flavors to its Summer Menu
Colin Smith — July 9, 2024 — Marketing
References: zaxbys & qsrmagazine
Zaxby’s has introduced new Chicken Finger Tacos, available in two variations: Chipotle Ranch with Pico and Avocado Ranch BLT. The Chipotle Ranch with Pico Tacos feature Zaxby’s hand-breaded chicken fingers, shredded Iceberg lettuce, Cheddar Jack cheese, and Pico de Gallo, all smothered in a mild heat Chipotle Ranch sauce and wrapped in a warmed flour tortilla. The Avocado Ranch BLT Tacos include hand-breaded chicken fingers, sliced Roma tomatoes, hickory hardwood-smoked bacon, shredded Iceberg lettuce, and Avocado Ranch sauce, also served in a warmed flour tortilla.
The Chicken Finger Tacos are available for a limited time starting July 8, 2024. Customers can purchase a meal consisting of three Chicken Finger Tacos with a drink for an average price of $10.19. Additionally, individual tacos can be added to any meal for $3 each. These tacos are available at participating Zaxby’s locations while supplies last. Customers can also earn double points with the Zax Rewardz program when ordering the three-taco meal from July 8 through July 14.
Image Credit: Zaxbys
The Chicken Finger Tacos are available for a limited time starting July 8, 2024. Customers can purchase a meal consisting of three Chicken Finger Tacos with a drink for an average price of $10.19. Additionally, individual tacos can be added to any meal for $3 each. These tacos are available at participating Zaxby’s locations while supplies last. Customers can also earn double points with the Zax Rewardz program when ordering the three-taco meal from July 8 through July 14.
Image Credit: Zaxbys
Trend Themes
1. Limited-time Menu Items - Offering exclusive items for a short period drives urgency and repeat visits among customers.
2. Flavor Variations - Presenting diverse flavor options caters to different taste preferences and broadens the appeal.
3. Reward Programs - Incentivizing purchases with reward points encourages loyalty and frequent engagement with the brand.
Industry Implications
1. Fast Food - The fast food sector can capitalize on limited-time offerings to boost customer retention and sales.
2. Casual Dining - Casual dining establishments benefit from incorporating diverse menu items to attract a wide customer base.
3. Loyalty Programs - Implementing effective reward systems enhances customer relationships and drives repeat business.
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