Zaxby's Has a New Fried Chicken Philly for a Limited Time
Katherine Pendrill — September 23, 2023 — Lifestyle
References: brandeating
Zaxby's is tinkering with a classic Philly recipe with the debut of its new Fried Chicken Philly.
For those unfamiliar, a Philly cheesesteak sandwich is usually made with thin-sliced sirloin steak, sautéed peppers and onions, and melted cheese (usually American or provolone). However, Zaxby's new version opts for a different star protein: fried chicken. The new Fried Chicken Philly consists of crispy fried chicken, garlic aioli, melted American cheese, grilled peppers, and grilled onions, all served on a toasted hoagie roll. Fans also have the option to swap the fried chicken for grilled chicken if they wish.
The new Fried Chicken Philly can be found now at participating Zaxby's locations chain-wide, but only for a limited time.
Image Credit: Zaxby's
For those unfamiliar, a Philly cheesesteak sandwich is usually made with thin-sliced sirloin steak, sautéed peppers and onions, and melted cheese (usually American or provolone). However, Zaxby's new version opts for a different star protein: fried chicken. The new Fried Chicken Philly consists of crispy fried chicken, garlic aioli, melted American cheese, grilled peppers, and grilled onions, all served on a toasted hoagie roll. Fans also have the option to swap the fried chicken for grilled chicken if they wish.
The new Fried Chicken Philly can be found now at participating Zaxby's locations chain-wide, but only for a limited time.
Image Credit: Zaxby's
Trend Themes
1. Reimagined Cheesesteak Sandwiches - The trend of reimagining classic cheesesteak sandwiches with alternative ingredients or proteins like fried chicken can create disruptive innovation opportunities in the fast-casual restaurant industry.
2. Fried Chicken Substitutions - The trend of offering fried chicken substitutions in traditional sandwich recipes presents disruptive innovation opportunities for fast-food chains looking to offer unique flavor combinations and attract new customers.
3. Limited Time Menu Items - The trend of introducing limited time menu items like the Fried Chicken Philly at Zaxby's can create disruptive innovation opportunities for chain restaurants to drive customer excitement, increase foot traffic, and generate buzz.
Industry Implications
1. Fast-casual Restaurant - The fast-casual restaurant industry can tap into the disruptive innovation opportunity of reimagining classic cheesesteak sandwiches with alternative ingredients or proteins like fried chicken to attract new customers and differentiate themselves from competitors.
2. Fast-food Chains - Fast-food chains have a disruptive innovation opportunity to shake up their menu offerings by introducing fried chicken substitutions in traditional sandwich recipes, catering to a wider range of tastes and preferences.
3. Chain Restaurants - Chain restaurants can take advantage of the disruptive innovation opportunity presented by limited time menu items like the Fried Chicken Philly to create excitement, drive customer traffic, and generate social media buzz to increase brand visibility.
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