The Chicago Field Museum Campaign Promotes Nature's Bioluminescence
Meghan Young — February 7, 2013 — Marketing
References: ddb & ibelieveinadv
There is something slightly off about the lights featured in the Chicago Field Museum campaign. What at first appears to be a flashlight, street lamp and lighthouse are something else entirely. Upon closer inspection, it becomes clear they are living creatures. Creatures of light, to exact. At least, according to the exhibition being promoted.
The Chicago Field Museum campaign was created by DDB, an ad agency based in Chicago, United States, to bring attention to "nature's bioluminescence." From glowing fungi to shining fishes, the images are pretty surreal. In spite of the fact that such creatures wouldn't be used in the manner they are depicted in the Chicago Field Museum campaign, their very existence could be considered unreal and even mythological.
The Chicago Field Museum campaign was created by DDB, an ad agency based in Chicago, United States, to bring attention to "nature's bioluminescence." From glowing fungi to shining fishes, the images are pretty surreal. In spite of the fact that such creatures wouldn't be used in the manner they are depicted in the Chicago Field Museum campaign, their very existence could be considered unreal and even mythological.
Trend Themes
1. Bioluminescence Exploration - Exploring ways to showcase the unique beauty of bioluminescence in art and advertising could open up new creative avenues and captivate audiences.
2. Augmented Reality Exhibitions - Incorporating augmented reality into museum exhibitions and campaigns could enhance the immersive experience and allow visitors to interact with such unique creatures even more closely.
3. Sustainability Messaging - Highlighting the significance of bioluminescent creatures in the ecosystem in marketing, advocacy, and awareness campaigns could prioritize sustainability and encourage conservation efforts.
Industry Implications
1. Advertising - Incorporating unique and authentic creatures like bioluminescent ones in advertising campaigns could help brands stand out from the crowd.
2. Art and Design - The surreal and magical qualities of bioluminescent creatures can inspire new forms of creative expression in art and design.
3. Museums and Exhibitions - Highlighting the beauty and uniqueness of bioluminescent creatures in museum exhibitions and educational programs can provide a new focus of study for students of all ages.
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