The Chia Tai Ads Illustrate Super Fast Speed with Blurred Images
Leslie Chen — January 13, 2012 — Marketing
References: tbwathailand & adsoftheworld
The Chia Tai ads mimic the style of Claude Monet in that you need to take a step back in order to appreciate its message.
The Chia Tai ads were created by advertising agency TBWA in Thailand and promote a seed that will make your produce grow at super speeds. Featuring corn, tomato and bean stalks growing at speeds so fast that their images are blurred, the campaign grabs your attention with its initially ambiguous artwork.
Take a look at the Chia Tai ads to see if you can figure out which vegetable is what.
Implications - Shoppers in modern society look for advertisements that will make them stop and think. Companies attempting to make their campaigns more effective could focus on creating images that require a deeper thought process from their customers.
The Chia Tai ads were created by advertising agency TBWA in Thailand and promote a seed that will make your produce grow at super speeds. Featuring corn, tomato and bean stalks growing at speeds so fast that their images are blurred, the campaign grabs your attention with its initially ambiguous artwork.
Take a look at the Chia Tai ads to see if you can figure out which vegetable is what.
Implications - Shoppers in modern society look for advertisements that will make them stop and think. Companies attempting to make their campaigns more effective could focus on creating images that require a deeper thought process from their customers.
Trend Themes
1. Blurred Image Advertising - The Chia Tai ads use blurred images to create a deeper thought process from customers, opening opportunities for companies to experiment with ambiguous and thought-provoking visuals in their marketing campaigns.
2. Speedy Plant Growth Products - Chia Tai's speedy seed products could disrupt the plant growth market and encourage competitors to focus on developing even faster growth solutions.
3. Promoting Thought-provoking Ads - The trend towards thought-provoking ads like Chia Tai's campaign creates opportunities for agencies to explore similar and innovative advertising concepts.
Industry Implications
1. Marketing and Advertising - Chia Tai's campaign illustrates the potential for deeper and thought-provoking advertising techniques for companies to incorporate into their marketing strategies.
2. Agriculture and Horticulture - Speedy growth solutions like Chia Tai's seed products represent a potential disruption in the plant growth industry and could encourage competitors to innovate in similar areas.
3. Creative Services - The trend towards thought-provoking ads highlights a potential opportunity for creative agencies to deliver innovative and impactful campaigns for their clients.
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