Happydent Complete's Special Collectors Edition is Creatively Clever
Meghan Young — September 17, 2014 — Lifestyle
References: behance.net
When it comes to chewing gum packages, Happydent Complete's special collectors edition is a winner. Fun, funny and incredibly clever, it takes its main selling point and creates a design that memorably sends the message across. Essentially, Happydent provides a product that is great for dental hygiene, hence the toothy grins.
Since Happydent is a brand available in India, the chewing gum package is skewed to that culture as well. Full of color, there are vibrant turbans, exotic accessories and more that help flesh out the characters. Designed by Siddhi Yadav and Denzil Machado of McCann Worldgroup, which is based in Mumbai, the chewing gum packages were meant to have a bite. The illustrations were inspired by street art as well as popular Indian archetypes.
Since Happydent is a brand available in India, the chewing gum package is skewed to that culture as well. Full of color, there are vibrant turbans, exotic accessories and more that help flesh out the characters. Designed by Siddhi Yadav and Denzil Machado of McCann Worldgroup, which is based in Mumbai, the chewing gum packages were meant to have a bite. The illustrations were inspired by street art as well as popular Indian archetypes.
Trend Themes
1. Collectible Packaging - There is an opportunity for companies to create collectible packaging designs that appeal to target markets, like the toothy chewing gum packages by Happydent.
2. Cultural-inspired Designs - Designs that incorporate cultural elements can increase consumer engagement and differentiate products, as seen in Happydent Complete's packaging.
3. Humorous Packaging - Packaging designs that incorporate humor can help products stand out on shelves and create a memorable experience for customers, like Happydent Complete's toothy grin packaging.
Industry Implications
1. Confectionery - Confectionery companies can take inspiration from Happydent Complete's packaging design to create unique and engaging designs for their products.
2. Advertising - Advertising agencies can explore the use of cultural and humorous elements in packaging designs to increase brand recognition and customer engagement.
3. Tourism - Tourism companies can use cultural elements to create branding and packaging designs that appeal to tourists and increase sales of souvenir products.
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