The Walnut Crunch & Cherry Stick Donuts are Returning to Tim Hortons
Katherine Pendrill — April 22, 2023 — Lifestyle
National Donut Day is just around the corner and Tim Hortons is celebrating by bringing back two fan-favorite donuts: the Walnut Crunch and Cherry Stick.
For more than a decade, the Walnut Crunch and Cherry Stick donuts have been absent from Tim Hortons' bakery shelves. Now, the brand is bringing back these two beloved pastries as part of the cross-Canada Crunch Back Tour, which launches on May 31, 2023 (just ahead of National Donut Day on June 2). As Tallis Voakes, Director of Culinary Innovation at Tim Hortons, explains, "Both the Walnut Crunch and Cherry Stick were iconic donuts in their time and I'm happy to report they still pack the same punch in every bite."
The Walnut Crunch donut will be available across Canada and at participating Tims restaurants in Quebec, while the Cherry Stick donut will be available from Tims restaurants in Quebec, and at participating Tims restaurants in the rest of Canada.
Image Credit: Tim Hortons
For more than a decade, the Walnut Crunch and Cherry Stick donuts have been absent from Tim Hortons' bakery shelves. Now, the brand is bringing back these two beloved pastries as part of the cross-Canada Crunch Back Tour, which launches on May 31, 2023 (just ahead of National Donut Day on June 2). As Tallis Voakes, Director of Culinary Innovation at Tim Hortons, explains, "Both the Walnut Crunch and Cherry Stick were iconic donuts in their time and I'm happy to report they still pack the same punch in every bite."
The Walnut Crunch donut will be available across Canada and at participating Tims restaurants in Quebec, while the Cherry Stick donut will be available from Tims restaurants in Quebec, and at participating Tims restaurants in the rest of Canada.
Image Credit: Tim Hortons
Trend Themes
1. Donut Nostalgia - The return of beloved pastries signifies the potential for renewed interest in nostalgic foods and flavors.
2. Limited Time Offerings - The promotion of exclusive menu items for a limited time period is a marketing strategy to create buzz and generate sales.
3. Cross-country Promotion - Coordinated nationwide promotions generate excitement and awareness among consumers.
Industry Implications
1. Food and Beverage - In the food industry, the reintroduction of nostalgic menu items can be a strategy to garner consumer attention and increase sales.
2. Marketing and Advertising - Short-term promotions generate momentum and hype, which can maximize profits and attract new customers.
3. Tourism and Hospitality - Cross-country promotions can increase tourism and highlight unique regional specialties.
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