The Cheez-It Bowl Turns Real Fans Into Wheels of Cheese
Laura McQuarrie — December 9, 2020 — Lifestyle
References: CheezIt & prnewswire
The 2020 Cheez-It Bowl is sharing a fun way for fans to celebrate college football season by turning themselves into "Wheel Live Fans." After fans design their very own cheesy avatar, they have the chance to see it on the stands jumping, dancing and cheering. On game day, Cheez-It will be installing hundreds of animatronic and fixed cheese wheels in the end zones of Camping World Stadium that will spin and celebrate, so that fans can feel like they're right in on the action, even though they will be watching from home.
When it comes to creating a customized avatar, fans can choose a piece of headwear in a colorway that represents their favorite team. They can also select fun hairstyles and other details to bring their character to life.
Image Credit: Cheez-It
When it comes to creating a customized avatar, fans can choose a piece of headwear in a colorway that represents their favorite team. They can also select fun hairstyles and other details to bring their character to life.
Image Credit: Cheez-It
Trend Themes
1. Avatar-based Fan Engagement - There is an opportunity for businesses to create avatar-based fan engagement experiences that can be used to drive emotional connections and increase brand loyalty.
2. Virtual Event Experiences - There is an opportunity to leverage virtual event experiences to create unique and engaging brand experiences that can be accessed from anywhere, at any time.
3. Gamification of Sports - There is an opportunity to incorporate gamification into sports and other live events to increase engagement and create unique experiences for fans.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry has the opportunity to use avatar-based fan engagement and virtual event experiences to bring fans even closer to the action.
2. Marketing and Advertising - The marketing and advertising industry has the opportunity to create unique and engaging campaigns using avatar-based fan engagement and virtual event experiences.
3. Technology - The technology industry has the opportunity to develop new platforms and tools that can be used to create virtual event experiences and avatar-based fan engagement.
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