“Cheese Rolling and Wake” Takes Over England Hillsides
Christina Butty — May 26, 2009 — World
References: mirror
In jolly old England there is an event known as “Cheese Rolling and Wake†that is too good to be true. This annual tradition involves participants throwing themselves down a hill in pursuit of cheese.
I haven't witnessed it myself, but would like to. After viewing the pictures above, this event seems popular and hardcore.
Implications - Local traditions frequently focus on fun, public embarrassment and drunkenness; the most enduring conventions feature all three. This Gloucestershire tradition has been around for hundreds of years; during times of lackluster economic conditions, it offers citizens and tourists alike a way to escape the doldrums of everyday life and recapture fleeting moments of pleasure and jocularity.
I haven't witnessed it myself, but would like to. After viewing the pictures above, this event seems popular and hardcore.
Implications - Local traditions frequently focus on fun, public embarrassment and drunkenness; the most enduring conventions feature all three. This Gloucestershire tradition has been around for hundreds of years; during times of lackluster economic conditions, it offers citizens and tourists alike a way to escape the doldrums of everyday life and recapture fleeting moments of pleasure and jocularity.
Trend Themes
1. Reimagining Traditions - There is an opportunity to create new experiences by reimagining old traditions in a modern context.
2. Unconventional Recreation - There is a growing interest in unconventional and extreme recreational activities that offer participants a unique and thrilling experience.
3. Experience Economy - The rise of experience-based consumption provides a unique opportunity to capitalize on local traditions and cultural events for tourism and economic development.
Industry Implications
1. Tourism - The tourism industry can leverage local traditions and cultural events to attract visitors and capitalize on the trend towards experience-based consumption.
2. Recreation - The recreation industry can offer new and exciting options for consumers seeking unconventional and extreme recreational activities.
3. Hospitality - The hospitality industry can offer packages and experiences that cater to travelers interested in participating in local traditions and cultural events as part of their stay.
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