Cheese People is a Fun, Pun-Filled Photoblog
Michael Hines — November 5, 2010 — Lifestyle
References: cheesepeople.tumblr & urlesque
Cheese People is officially my new favorite way to kill time on the Internet. This hilarious photoblog features celebrities whose faces and names have been transformed into types of cheese.
That's basically all you need to know about the Cheese People blog. All the photoshopped photos are hilarious and some of the puns are downright genius. Check out a few Cheese People in the featured gallery.
Implications - Youth consumers have a penchant for irony and juxtaposition. The Cheese People celebrity blog taps into this desire and creates a hilarious product. Companies ought to use the Cheese People celebrity blog as a template for how to approach their social media and digital marketing campaigns with youth demographics. Companies should consider hiring a social media coordinator on site to handle this communications initiative.
That's basically all you need to know about the Cheese People blog. All the photoshopped photos are hilarious and some of the puns are downright genius. Check out a few Cheese People in the featured gallery.
Implications - Youth consumers have a penchant for irony and juxtaposition. The Cheese People celebrity blog taps into this desire and creates a hilarious product. Companies ought to use the Cheese People celebrity blog as a template for how to approach their social media and digital marketing campaigns with youth demographics. Companies should consider hiring a social media coordinator on site to handle this communications initiative.
Trend Themes
1. Cheese-themed Image Transformations - Companies should consider leveraging the trend of transforming images of celebrities into cheese-themed versions to create engaging social media content with youth demographics.
2. Humorous and Pun-filled Content - There is an opportunity for brands to create funny and witty digital marketing campaigns aimed at youth consumers, similar to Cheese People's approach.
3. Irony and Juxtaposition in Content - Brands could tap into youth consumers' desire for irony and juxtaposition by incorporating these elements into their social media and digital campaigns.
Industry Implications
1. Social Media Marketing - Social media marketing firms could use Cheese People's approach of transforming images of celebrities into cheese-themed versions to create engagement with youth demographics.
2. Digital Marketing - Digital marketing agencies could leverage the power of humorous and pun-filled content to create engaging campaigns with youth consumers, similar to Cheese People's approach.
3. Youth-oriented Brand Marketing - Brands targeting youth consumers could incorporate irony and juxtaposition into their marketing strategies similar to Cheese People's content to create relevant and engaging campaigns.
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