Cheap Trick Releases 'The Latest' in Retro Format
Elsa Blaine — July 17, 2009 — Pop Culture
References: cheaptrick & news.cnet
Cheap Trick, superstar pop rock band of the 70s, has released ‘The Latest’ on 8-track. If you remember the 8-track, you will recall that they were the predecessor to the cassette. They were big, bulky and oh so hip in their era. They revolutionized mobile audio--music of your choice could be played in a moving car!
Cheap Trick, famous for such hits as, ‘I Want You to Want Me,’ ‘Crazy Little Thing Called Love’ and ‘Dream Police,’ recognizes there is still a market, albeit small, for both 8-track and vinyl.
You can pre-order ‘The Latest’ on 8-track for $30, LP album for $20 on the band’s website; now there’s a contradiction!
8-track car player image from here.
Cheap Trick, famous for such hits as, ‘I Want You to Want Me,’ ‘Crazy Little Thing Called Love’ and ‘Dream Police,’ recognizes there is still a market, albeit small, for both 8-track and vinyl.
You can pre-order ‘The Latest’ on 8-track for $30, LP album for $20 on the band’s website; now there’s a contradiction!
8-track car player image from here.
Trend Themes
1. Retro Audio Formats - There is a small market for retro audio formats like 8-track and vinyl, presenting an opportunity for niche music manufacturers and retailers.
2. Nostalgic Music Consumption - The release of albums on 8-track and vinyl taps into consumers' desire for nostalgic music experiences, creating opportunities for bands and artists to cater to this demand.
3. Resurgence of Physical Media - The resurgence of interest in physical media formats like 8-track and vinyl demonstrates a potential disruption in the digital music industry, prompting innovation in physical production and distribution.
Industry Implications
1. Music Manufacturing - Manufacturers specializing in producing niche music formats like 8-track and vinyl can capitalize on the demand from collectors and nostalgic music enthusiasts.
2. Retail - Retailers can tap into the niche market for retro audio formats by stocking and promoting 8-track players and albums, catering to consumers looking for nostalgic music experiences.
3. Music Artists - Bands and artists can seize the opportunity to release albums on 8-track and vinyl, offering their fans a unique and nostalgic music consumption experience that sets them apart from digital-only releases.
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