Audio-Technica Releases the AT-727 Record Player Once Again
References: audio-technica & theverge
Audio-Technica celebrates its 60th anniversary by re-launching its AT-727 record player which is known for its portable capabilities. It is better known as the Sound Burger and it gets a new range of hardware updates this time around to appeal to the modern listener. The Sound Burger was once known as the 'Mister Disc' and it was the transition from the iconic Sony Walkman for vinyl records, which is a battery-powered turntable that one plugs their headphones into.
The new limited-edition iteration of the Sound Burger is very close to the original design and keeps the slim clamshell silhouette that holds just the middle of the record. It shows off the record grooves along with the tone arm and has a 3.5mm output for direct analog listening.
Image Credit: Audio-Technica
The new limited-edition iteration of the Sound Burger is very close to the original design and keeps the slim clamshell silhouette that holds just the middle of the record. It shows off the record grooves along with the tone arm and has a 3.5mm output for direct analog listening.
Image Credit: Audio-Technica
Trend Themes
1. Portable Record Players - The re-launch of portable record players like the AT-727 creates opportunities for modern, on-the-go music enthusiasts.
2. Analog Listening - The popularity of the AT-727 indicates a renewed interest in the authentic sound and tactile experience of vinyl records.
3. Limited-edition Iterations - The success of Audio-Technica's limited-edition AT-727 re-release suggests a market for nostalgic, collectible versions of classic audio equipment.
Industry Implications
1. Audio Equipment Manufacturing - Audio equipment manufacturers can capitalize on the nostalgia trend by re-releasing classic products with modern updates.
2. Music Streaming Services - Music streaming services can cater to the growing demand for analog listening by offering curated vinyl record playlists and exclusive vinyl releases.
3. Vintage Clothing and Accessories - The re-launch of portable record players can lead to a resurgence of interest in vintage clothing and accessories, such as vinyl carrying cases and retro-inspired headphones.
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