Charme De La Mer's Wine Bottles Convey the Bliss of Being by the Sea
Laura McQuarrie — August 4, 2014 — Lifestyle
References: cramaatelier.ro & packagingoftheworld
The bottles designed for Charme De La Mer by Next Advertising presents the wine inside like a gift from the sea. The packaging deviates slightly from conventional wine packaging and looks almost like a bottle of champagne, since it's so light and bubbly. The refreshing bottle shows off the light wine inside, which is grown in Romania by the sea. In addition to this, the golden coloring of the bottle and product is golden, evoking a romantic sunset, further telling the story of the Romanian vineyard.
Each of the bottles bears a small sandy patch to show off the Charme De La Mer name, as if the bottles were unearthed from the ground and freshly dusted off, truly like it was a prized treasure.
Each of the bottles bears a small sandy patch to show off the Charme De La Mer name, as if the bottles were unearthed from the ground and freshly dusted off, truly like it was a prized treasure.
Trend Themes
1. Creative Wine Packaging - Opportunity for wine brands to deviate from conventional packaging and create unique, visually appealing designs.
2. Storytelling Packaging - Potential for packaging to tell a narrative and enhance the overall brand experience for consumers.
3. Romantic-themed Packaging - Demand for packaging that evokes emotions and creates a romantic atmosphere for consumers.
Industry Implications
1. Wine and Spirits - Wine brands can explore innovative packaging designs to stand out in a competitive market.
2. Packaging - Opportunity for packaging companies to offer unique and creative solutions for wine brands looking to differentiate themselves.
3. Hospitality and Events - Hotels, resorts, and wedding venues can incorporate romantic-themed packaging in their offerings to enhance the overall guest experience.
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