Charm Communications Inc Takes Clever Approach to Advertising Viagra
Ariel Weber — November 26, 2012 — Naughty
References: ir.charmgroup.cn & laughingsquid
Chinese advertising agency Charm Communications Inc. takes a different approach to promoting Viagra. Staying in line with the subtle yet evident advertising strategy that Viagra is well-known for, the company has released a series of direct marketing stickers, which are meant to be placed around a doorknob.
The effect of this sticker lets your imagination do the work as it is supposed to give the appearance of the cartoons benefitting from the little blue pill. Each cartoon man looks exhilarated and in charge as his expression and the doorknob signify his excitement.
The advertisement strategy is both humorous and surprising but also gets the point across to the men who they are targeting. Showing that you don't need to take any product too seriously, Charm Communications Inc. is definitely an ad company that is worth looking out for.
The effect of this sticker lets your imagination do the work as it is supposed to give the appearance of the cartoons benefitting from the little blue pill. Each cartoon man looks exhilarated and in charge as his expression and the doorknob signify his excitement.
The advertisement strategy is both humorous and surprising but also gets the point across to the men who they are targeting. Showing that you don't need to take any product too seriously, Charm Communications Inc. is definitely an ad company that is worth looking out for.
Trend Themes
1. Direct Marketing Stickers - Opportunity to use creative and unconventional marketing strategies to engage customers.
2. Humorous Advertising - Opportunity to create memorable and entertaining advertisements that resonate with the target audience.
3. Subtle Advertising - Opportunity to leverage minimalistic and suggestive advertising techniques to capture the attention of consumers.
Industry Implications
1. Advertising - Opportunity for agencies to explore unique and unconventional advertising approaches.
2. Pharmaceuticals - Opportunity for pharmaceutical companies to adopt innovative and creative marketing campaigns.
3. Consumer Goods - Opportunity for consumer goods companies to experiment with unique and humorous advertising methods.
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