Gopuff Partners with Morrisons to Offer UK-Based Delivery Service
Niko Pajkovic — March 26, 2022 — Business
Gopuff, an American consumer goods and food delivery platform, has signed a multi-year partnership with the leading U.K. supermarket Morrisons to offer its instant delivery service to all Morrison shoppers.
The new partnership will see Gopuff delivering thousands of goods, including locally-sourced produce, to British consumers throughout the nation. Both brands have stated that the partnership will aim to deliver a "truly local proposition" by supporting locally-owned brands such as Henderson’s Relish in Sheffield and Seabrook Crisps in the North.
“As we continue to expand Gopuff’s presence and product offering across the U.K., we’re proud to partner with one of the largest and most beloved brands in the market. Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love,” said Gopuff co-founder and co-CEO Yakir Gola.
Image Credit: Gopuff
The new partnership will see Gopuff delivering thousands of goods, including locally-sourced produce, to British consumers throughout the nation. Both brands have stated that the partnership will aim to deliver a "truly local proposition" by supporting locally-owned brands such as Henderson’s Relish in Sheffield and Seabrook Crisps in the North.
“As we continue to expand Gopuff’s presence and product offering across the U.K., we’re proud to partner with one of the largest and most beloved brands in the market. Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love,” said Gopuff co-founder and co-CEO Yakir Gola.
Image Credit: Gopuff
Trend Themes
1. Local-focused Delivery Services - The partnership between Gopuff and Morrisons highlights the trend of providing locally-sourced products through instant delivery service.
2. Expansion of Instant Delivery Services - Gopuff's partnership with Morrisons shows the trend of expanding instant delivery services, allowing customers to receive thousands of goods at their doorstep in mere minutes.
3. Collaboration Between Traditional Retailers and Delivery Platforms - The partnership between Gopuff and Morrisons highlights a trend of traditional retailers collaborating with delivery platforms to provide convenience, delivery efficiency and local products to customers.
Industry Implications
1. Grocery Delivery - The collaboration of Gopuff and Morrisons highlights innovative opportunities in the grocery delivery sector to provide customers with locally-sourced goods and instant delivery services.
2. Food Delivery - There is an opportunity for disruptive innovation in the food delivery industry to expand instant delivery services and collaborate with traditional retailers to provide a more local and efficient experience for customers, as demonstrated by Gopuff's partnership with Morrisons.
3. Retail - The partnership between Gopuff and Morrisons highlights an opportunity for retail to collaborate with delivery platforms to provide more shopping convenience and locally-sourced products for their customers.
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