These New Charlie Bigham’s Dishes are Launching into Waitrose
Michael Hemsworth — September 12, 2024 — Lifestyle
References: bighams & retailtimes
These new Charlie Bigham’s dishes are being launched by the brand in the UK to provide consumers with a simple yet delicious option to pick up for quick preparation from the comfort of home. The products come in two varieties including Slow Cooked Beef Ragu with Rigatoni and Chicken Tikka Biryani, which both come packaged in trays that are ready to popped into the oven for quick warming.
The Slow Cooked Beef Ragu with Rigatoni has slow-cooked beef with tomatoes, rigatoni pasta and is finished with parmesan, while the Chicken Tikka Biryani has chicken marinated in yogurt, herbs and spices with a biryani masala sauce and basmati rice.
The new Charlie Bigham’s dishes come with enough food for two people and are arriving at Waitrose starting at £9.50.
The Slow Cooked Beef Ragu with Rigatoni has slow-cooked beef with tomatoes, rigatoni pasta and is finished with parmesan, while the Chicken Tikka Biryani has chicken marinated in yogurt, herbs and spices with a biryani masala sauce and basmati rice.
The new Charlie Bigham’s dishes come with enough food for two people and are arriving at Waitrose starting at £9.50.
Trend Themes
1. Convenient Gourmet Meals - With the rise of ready-to-bake tray meals like Charlie Bigham’s, there’s an increasing trend towards premium, restaurant-quality dining experiences that can be quickly prepared at home.
2. Premium Meal Kits - Offering slow-cooked dishes and international flavors, the popularity of these prepared meals highlights the trend towards sophisticated, high-quality meal kits designed for convenience.
3. Home Dining Experience - Products like Charlie Bigham’s ready-to-bake meals are driving a trend where consumers seek elevated culinary experiences from the comfort of their homes with minimal effort.
Industry Implications
1. Frozen and Ready Meals - The introduction of gourmet options such as Charlie Bigham’s signifies a shift within the frozen and ready meals industry towards higher-quality, chef-inspired offerings.
2. Supermarkets and Grocery Retail - Waitrose's introduction of Charlie Bigham’s dishes shows how grocery retailers are expanding their premium meal selections to cater to time-pressed yet quality-conscious buyers.
3. Home Cooking and Kitchen - The launch of these ready-to-bake meals reflects a growing segment in the home cooking industry that emphasizes convenience without compromising on taste or variety.
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