Cakes for Japan Includes Pop-Up Shop for the Red Cross
Cowbag — March 21, 2011 — Social Good
References: cakesforjapan.wordpress & cakeheadlovesevil.wordpress
Cakes for Japan is a series of pop-up cake shops all with the aim of raising funds for the Red Cross following the recent series of devastating events in Japan. Masterminded by Miss Cakehead and started in London, Cakes for Japan includes cake shops that have a unique twist, selling only treats which have been inspired by Japan. Green tea and cherry loaves, sushi cake pops, Hello Kitty Cupcakes, brownies representing the Japanese flag and painted cherry blossom cookies were just some of the goodies on sale at the London event, which sold out in just under 3 hours. Other Cakes for Japan events are now taking place across the UK, with one even taking place in Germany.
It's a very simple fundraising concept and hopefully one which many more will copy. Cake makers donate delicious goods free of charge, which are then sold to the general public. All proceeds from Cakes for Japan go towards lending a helping hand--if a cake is bought for £5, then £5 goes to the Red Cross. Cake and charity certainly appear to be a perfect match.
It's a very simple fundraising concept and hopefully one which many more will copy. Cake makers donate delicious goods free of charge, which are then sold to the general public. All proceeds from Cakes for Japan go towards lending a helping hand--if a cake is bought for £5, then £5 goes to the Red Cross. Cake and charity certainly appear to be a perfect match.
Trend Themes
1. Pop-up Shops - Opportunity to create unique and temporary retail experiences to raise funds for charitable causes.
2. Food-inspired Fundraising - Using food products and culinary creativity to raise money for charity.
3. Charitable Partnerships - Collaborating with organizations like the Red Cross to support disaster relief efforts through innovative fundraising initiatives.
Industry Implications
1. Food and Beverage - Utilizing culinary creativity in fundraising events, creating opportunities for unique food experiences.
2. Nonprofit - Collaborating with businesses and individuals to create innovative fundraising campaigns that benefit charitable causes.
3. Retail - Exploring pop-up shop concepts for raising funds, combining temporary retail experiences with philanthropy.
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