Ryan Reynolds and Hugh Jackman Announce a Charity Sales Competition
Ellen Smith — November 18, 2020 — Pop Culture
References: samsclub.promo.eprize & adweek
Actors Hugh Jackman and Ryan Reynolds have been capitalizing off of their well-natured faux feud for ages, and have finally decided to escalate the fighting through a charity sales competition alongside retailer Sam's Club.
From now until December 20th, fans can show their allyship to the actor of their choosing by making a purchase through Sam's Club. Buying Jackman's Laughing Man Coffee or Reynolds’ Aviation Gin will count as a "vote" toward the favorite actor. With each purchase, Sam's club will make a donation to the actors' respective charity, which includes Jackman's Laughing Man Foundation and Reynold's SickKids Foundation. To make things even more dramatic, the two have created a site dedicated to their fight titled 'The Feud.'
Image Credit: Sam's Club, The Feud
From now until December 20th, fans can show their allyship to the actor of their choosing by making a purchase through Sam's Club. Buying Jackman's Laughing Man Coffee or Reynolds’ Aviation Gin will count as a "vote" toward the favorite actor. With each purchase, Sam's club will make a donation to the actors' respective charity, which includes Jackman's Laughing Man Foundation and Reynold's SickKids Foundation. To make things even more dramatic, the two have created a site dedicated to their fight titled 'The Feud.'
Image Credit: Sam's Club, The Feud
Trend Themes
1. Charity Sales Competitions - Opportunity for businesses to partner with celebrities and create charitable competitions to engage customers and support causes.
2. Actor-driven Marketing - Potential for businesses to collaborate with popular actors to promote their products or services and generate brand awareness.
3. Celebrity Philanthropy - Rise in collaborations between celebrities and businesses to raise funds for charitable foundations, creating win-win scenarios.
Industry Implications
1. Retail - Retailers can capitalize on celebrity feuds to drive sales and engage customers through charitable initiatives.
2. Beverage - Beverage companies could partner with celebrities to create unique product collaborations that support charitable organizations.
3. Entertainment - Opportunity for the entertainment industry to leverage celebrity rivalries as a marketing strategy to attract audience attention and generate buzz.
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