Coin-Collecting Shopping Carts
Lindsey Erin Heim — November 21, 2008 — Social Good
References: lifever.wordpress
Supermarkets are increasingly using coin-collecting carts to inspire donations to charity. As seen on LifeFever, these creative carts have adorable children’s faces attached to their handlebars. These faces staring up at someone can easily envoke pity and huge guilt trips. They serve as piggy banks and collect change when customers pay to rent the shopping cart.
When a shopper decides to rent their cart, they slip their change into an opening strategically located at the child’s mouth, symbolically ‘feeding’ the child. Underneath the child’s face is a statement reading, “You can feed a child for two days with what you spend renting this cart. Help.” Supermarkets hope that this inspires customers who are buying food to donate money and defeat world hunger… Wouldn’t making their cart rentals free and giving the collected change to a child charity be a better start?
When a shopper decides to rent their cart, they slip their change into an opening strategically located at the child’s mouth, symbolically ‘feeding’ the child. Underneath the child’s face is a statement reading, “You can feed a child for two days with what you spend renting this cart. Help.” Supermarkets hope that this inspires customers who are buying food to donate money and defeat world hunger… Wouldn’t making their cart rentals free and giving the collected change to a child charity be a better start?
Trend Themes
1. Charity-driven Shopping Carts - Innovative shopping carts with charity-themed designs that collect change for donation to a chosen charity.
2. Interactive Donation Technology - Integrating touchscreens, QR codes or other interactive technologies onto donation systems that offer a more immersive experience for donors, thus potentially leading to more donations for charities.
3. Virtual Charity Drives - Virtual and online charity drives that offer an easy and convenient way of donating to charity.
Industry Implications
1. Supermarkets - By incorporating charity-themed shopping carts, supermarkets can potentially distinguish themselves from competitors, increase customer loyalty and drive brand value.
2. Non-profit - Charity-focused organizations can take advantage of this new trend to increase donations and support their cause by partnering with supermarkets or utilizing similar innovative donation systems.
3. Retail - Other retailers can also adopt creative charity-themed donation systems and feature them in their stores to help drive engagement and support for a chosen cause.
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