Artem Pylypenko Joins Hatton Labs on a New Jewelry Series
References: hattonlabs & hypebeast
Ukranian designer Artem Pylypenko works in collaboration with Hatton Labs to deliver a new jewelry collection that is inspired by a charitable cause. The jewelry is entirely designed by Artem Pylypenko as a response to the war happening in Ukraine to channel themes of love and light. The capsule is made up of minimal chains and earrings that are made with sterling silver and have 18K yellow gold plating.
The highlight focuses on the carabiner for a rugged design language, which also simultaneously represents life and security. Speaking about the new design, Artem Pylypenko states, “I want this collaboration to be the light at the end of the tunnel [...] A reminder of something important, something we have forgotten, to form new boundaries within each of us, or to destroy them completely. I want to devote this collaboration to choice–choosing values, morals, guidelines and actions.”
Image Credit: Thomas Albdorf
The highlight focuses on the carabiner for a rugged design language, which also simultaneously represents life and security. Speaking about the new design, Artem Pylypenko states, “I want this collaboration to be the light at the end of the tunnel [...] A reminder of something important, something we have forgotten, to form new boundaries within each of us, or to destroy them completely. I want to devote this collaboration to choice–choosing values, morals, guidelines and actions.”
Image Credit: Thomas Albdorf
Trend Themes
1. Charitable Jewelry - Collaborating with designers to create jewelry designs that are inspired by charitable causes presents an opportunity for disrupting the traditional jewelry industry and promoting social responsibility.
2. Minimalism in Jewelry Design - Designers can incorporate minimalism in their jewelry designs, using sterling silver and gold plating as a way to create jewelry that is elegant, timeless, and affordable, while also promoting sustainable practices.
3. Symbolism in Jewelry Design - Incorporating symbols and meaning in jewelry designs like the carabiner used in the collection created by Artem Pylypenko presents an opportunity for designers to differentiate their products and increase their emotional appeal to customers.
Industry Implications
1. Jewelry - Jewelry companies can collaborate with designers to create unique collections for charitable causes to appeal to socially conscious consumers who value social responsibility and sustainability.
2. Fashion - Fashion designers can incorporate minimalist and symbolic elements in their jewelry designs to create a cohesive and sustainable brand image that appeals to socially conscious consumers.
3. Retail - Retail companies can create partnerships with jewelry designers to offer exclusive collections that have a charitable element to appeal to consumers looking for unique items with a greater purpose.
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