TaskRabbit's New Campaign Puts a Time Limit on the Construction of a Home
Mishal Omar — May 23, 2016 — Social Good
References: atinytask & tinyhouseblog
In a campaign where proceeds will go towards the non-profit organization Community Solutions, TaskRabbit started a charitable home project called 'Tiny House.'
The goal of the campaign was to task a team of ten people to take three days to build a livable Tiny House. The end result has had two purposes -- the creation of an endearing home that someone can live in and that will help someone in need, and a marketing tool for TaskRabbit since the house was built in a public space. The charitable home will be auctioned off on eBay and the proceeds of it will go towards Community Solutions -- an organization that fights homelessness.
With an uplifting message, TaskRabbit says that the house "is a symbol of our shared vision and a reminder that, given the right tools and opportunities, no task is ever too big or small."
The goal of the campaign was to task a team of ten people to take three days to build a livable Tiny House. The end result has had two purposes -- the creation of an endearing home that someone can live in and that will help someone in need, and a marketing tool for TaskRabbit since the house was built in a public space. The charitable home will be auctioned off on eBay and the proceeds of it will go towards Community Solutions -- an organization that fights homelessness.
With an uplifting message, TaskRabbit says that the house "is a symbol of our shared vision and a reminder that, given the right tools and opportunities, no task is ever too big or small."
Trend Themes
1. Charitable Micro-homes - The trend of creating small, affordable homes for charitable purposes presents an opportunity for innovative partnerships between organizations and businesses.
2. Limited-time Construction - The trend of setting time limits on the construction of homes creates a sense of urgency and efficiency, leading to potential innovations in construction methods and techniques.
3. Publicly-built Marketing Tools - The trend of building homes in public spaces as a marketing tool presents opportunities for businesses to showcase their social responsibility while promoting their brand.
Industry Implications
1. Non-profit Organizations - The charitable micro-homes trend provides non-profit organizations with new opportunities to collaborate with businesses and raise funds for social causes.
2. Construction Industry - The limited-time construction trend calls for innovative approaches and technologies in the construction industry to meet tight deadlines while maintaining quality.
3. Marketing and Branding - The trend of using publicly-built homes as marketing tools offers opportunities for companies to communicate their brand values and engage with customers in a meaningful way.
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