Marble Slab Creamery's Charcoal Mocha Makes "Stellar Selfies"
Laura McQuarrie — June 17, 2019 — Lifestyle
References: marbleslab & prnewswire
For National Ice Cream Month in July, Marble Slab Creamery is introducing a new Charcoal Mocha flavor for a limited time that can be enjoyed in a Moondust Majestic Shake or a Black Hole Waffle Cone. True to its name, the intriguing new flavor combines chocolate mocha with activated charcoal for a unique combination that the brand promises will "make for stellar selfies."
While the Moondust Majestic Shake is served in a jar with vanilla frosting and cookie crumbles, whipped topping, cookie pieces, marshmallows and cotton candy, the Black Hole Waffle Cone offers a pared-pack way to enjoy the limited-edition Charcoal Mocha ice cream.
With the 50th anniversary of the moon landing rapidly approaching, a range of brands are diving deep into outer space-themed products and campaigns.
While the Moondust Majestic Shake is served in a jar with vanilla frosting and cookie crumbles, whipped topping, cookie pieces, marshmallows and cotton candy, the Black Hole Waffle Cone offers a pared-pack way to enjoy the limited-edition Charcoal Mocha ice cream.
With the 50th anniversary of the moon landing rapidly approaching, a range of brands are diving deep into outer space-themed products and campaigns.
Trend Themes
1. Activated Charcoal Desserts - Brands incorporating activated charcoal into desserts to add a unique twist and aesthetic appeal to their products.
2. Outer Space-themed Products - Brands capitalizing on the buzz surrounding the 50th anniversary of the moon landing by releasing limited-edition space-themed products.
3. Instagram-worthy Desserts - Companies creating visually appealing desserts designed to be shared on social media platforms.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to experiment with unique ingredients to create Instagram-worthy desserts that appeal to younger audiences.
2. Hospitality - The hospitality industry has the opportunity to incorporate outer space themes in their products and décor to provide an innovative and unique experience for customers.
3. Social Media - The rise of Instagram and other social media platforms has created a need for visually stunning products, giving companies an opportunity to invest in marketing campaigns that target this growing demographic.
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