The 'Spectre' Channel on Snapchat Shares Behind-the-Scenes Snippets
Ady Floyd — October 26, 2015 — Pop Culture
References: adweek & thenextweb
The newest James Bond film is utilizing social media by opening a channel on Snapchat to share exclusive content with fans. This unique promotional platform will be open for 24 hours to share never-before-seen footage with 007 fans.
The official 'Spectre' channel on Snapchat will engage fans by using a popular social media tool. It also provides users with a seemingly exclusive view on some of the most interesting and star-worthy content.
The messages being sent over the Spectre channel include "behind-the-scenes footage from the movie, an insight into the making of Sam Smith’s title track for the film and messages from the cast." While the channel will only run for 24 hours, the movie itself is being premiered in the United Kingdom today, and in the United States in mid-November.
The official 'Spectre' channel on Snapchat will engage fans by using a popular social media tool. It also provides users with a seemingly exclusive view on some of the most interesting and star-worthy content.
The messages being sent over the Spectre channel include "behind-the-scenes footage from the movie, an insight into the making of Sam Smith’s title track for the film and messages from the cast." While the channel will only run for 24 hours, the movie itself is being premiered in the United Kingdom today, and in the United States in mid-November.
Trend Themes
1. Social Media Movie Previews - Promoting movies through social media channels, such as Snapchat, to engage with fans and share exclusive content.
2. Exclusive Behind-the-scenes Footage - Offering fans a unique and behind-the-scenes view of movie production through social media platforms like Snapchat.
3. Limited-time Exclusive Content - Creating a sense of urgency and exclusivity by providing fans with access to exclusive content for a limited time.
Industry Implications
1. Film Industry - Leveraging social media platforms, like Snapchat, to promote upcoming movies and engage with a wider audience.
2. Social Media Platform - Expanding the use of social media platforms, such as Snapchat, as a promotional tool for exclusive content and behind-the-scenes footage.
3. Entertainment Marketing - Utilizing social media channels, like Snapchat, to create innovative marketing campaigns that provide fans with a unique and interactive movie experience.
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