Cetaphil Products Have Been Updated with a New Formula
Michael Hemsworth — September 24, 2021 — Marketing
References: cetaphil & drugstorenews
The Cetaphil products that are specially formulated for consumers with sensitive skin have been reformulated by the company to help optimize the way they work.
The brand is introducing new and improved formulas across all of its products including the Daily Facial Cleanser, Gentle Skin Cleanser, Moisturizing Lotion, Gentle Skin Cleanser and the Advanced Relief Lotion. The products are formulated with several dermatologist-backed ingredients such as panthenol, niacinamide and glycerin.
Vice President and General Manager of Consumer Business at Galderma June Risser spoke on the new and improved Cetaphil products saying, "As leading sensitive skin specialists with a nearly 75-year-heritage of offering consumers dermatologist-recommended products, we are dedicated to providing complete care for all sensitive skin types. In order to meet the needs of today’s consumer while also delivering on our commitment to innovation, we made the decision to upgrade some of our original products, most of which haven’t changed since they were first brought to market. It’s important that we are not only meeting — but exceeding — the current standards that our consumers expect from a sensitive skincare brand, and we believe our new and improved formulas will allow us to do just that."
The brand is introducing new and improved formulas across all of its products including the Daily Facial Cleanser, Gentle Skin Cleanser, Moisturizing Lotion, Gentle Skin Cleanser and the Advanced Relief Lotion. The products are formulated with several dermatologist-backed ingredients such as panthenol, niacinamide and glycerin.
Vice President and General Manager of Consumer Business at Galderma June Risser spoke on the new and improved Cetaphil products saying, "As leading sensitive skin specialists with a nearly 75-year-heritage of offering consumers dermatologist-recommended products, we are dedicated to providing complete care for all sensitive skin types. In order to meet the needs of today’s consumer while also delivering on our commitment to innovation, we made the decision to upgrade some of our original products, most of which haven’t changed since they were first brought to market. It’s important that we are not only meeting — but exceeding — the current standards that our consumers expect from a sensitive skincare brand, and we believe our new and improved formulas will allow us to do just that."
Trend Themes
1. Sensitive Skincare Personalization - As more and more people look for personalized skincare solutions, there is an opportunity for other skincare brands to follow in Cetaphil's footsteps and reformulate their products with dermatologist-backed ingredients.
2. Eco-friendly Skincare - As consumers become more conscious about their environmental impact, there is an opportunity for skincare brands to reformulate their products with eco-friendly ingredients and packaging, similar to what Cetaphil has done.
3. Clean Beauty - Cetaphil's reformulation with dermatologist-backed ingredients could inspire other brands to also prioritize clean and natural ingredients in their skincare products.
Industry Implications
1. Skincare - Other skincare brands can take inspiration from Cetaphil's reformulation of their products for sensitive skin and incorporate dermatologist-backed ingredients to create their own personalized and eco-friendly skincare options.
2. Personal Care - The personal care industry can learn from Cetaphil's process of reformulating their products to prioritize dermatologist recommendations, eco-friendliness, and clean ingredient options.
3. Pharmaceuticals - Pharmaceutical companies could learn from Cetaphil's focus on incorporating dermatologist recommendations to formulate products that meet the unique needs of different consumers.
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