The Cetaphil Sensitive Skin Awareness Month is Inclusive
Michael Hemsworth — March 12, 2022 — Fashion
References: cetaphil & drugstorenews
The Cetaphil Sensitive Skin Awareness Month campaign is being launched by the brand as a way to help raise awareness for sensitive skin, and help consumer when it comes to identifying, caring for and treating it. The campaign will include access to skin experts, resources and science-backed guidance to help consumers on their skincare journey. The brand is launching the Sensitive Skin Academy as part of the campaign that will be accessible through the brand's Instagram account, on it's partners' accounts and on its website.
Senior Director at Cetaphil Michael Serbia commented on the new Cetaphil Sensitive Skin Awareness Month campaign saying, "Put simply, Sensitive Skin Awareness Month was born out of a desire to help people identify, treat and care for their sensitive skin needs. We know 70% of women self-identify as having sensitive skin, but we also know sensitive skin can be challenging to understand and care for. Plus, with so much information online and on social media, it can be overwhelming to sort through and determine what advice is best.”
Senior Director at Cetaphil Michael Serbia commented on the new Cetaphil Sensitive Skin Awareness Month campaign saying, "Put simply, Sensitive Skin Awareness Month was born out of a desire to help people identify, treat and care for their sensitive skin needs. We know 70% of women self-identify as having sensitive skin, but we also know sensitive skin can be challenging to understand and care for. Plus, with so much information online and on social media, it can be overwhelming to sort through and determine what advice is best.”
Trend Themes
1. Sensitive Skin Awareness Campaigns - Opportunity to create sensitive skin campaigns inclusive of diverse skin types.
2. Online Skincare Academies - Opportunity to launch online skincare academies with experts and resources for personalized guidance.
3. Science-backed Skincare Guidance - Opportunity to provide science-backed guidance in skincare, leveraging technology to personalise the experience for consumers.
Industry Implications
1. Cosmetics Industry - Opportunity to create a range of products dedicated to sensitive skin types.
2. Pharmaceutical Industry - Opportunity to research and develop pharmaceutical products to treat sensitive skin conditions.
3. Beauty Industry - Opportunity to integrate advances in skincare technology for personalized recommendations for consumers with sensitive skin.
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