AmLactin Products Have Been Reformulated for Greater Efficacy
Michael Hemsworth — October 31, 2024 — Fashion
References: amlactin & drugstorenews
The AmLactin products portfolio has received an upgrade by the brand to provide consumers with a decidedly potent option to incorporate into their skincare regime that aims to support a softer, smoother complexion each day.
The product range includes a pH-balanced lactic acid salt that will provide no-scrub exfoliation for the removal of dead skin cells, while also boosting cell turnover rates. The products will also provide additional hydration benefits with branding that communicates their new and improved formulation to the consumer. Shoppers will be able to start finding the new solutions in 2025.
Head of AmLactin Heather Choe spoke on the reformulated AmLactin products saying, "Our team is very excited to share the new AmLactin formulations with the world. It has been a journey to get here, as we tested over 120 prototypes over the past few years to ensure we had formulas that delivered the efficacious results our brand is rooted in, but would also provide that specialty body care experience. We partnered with dermatologists, sensory experts, and hundreds of consumers to bring you formulas that are so much more than just a lotion; AmLactin is Skin Therapy that actually delivers results."
The product range includes a pH-balanced lactic acid salt that will provide no-scrub exfoliation for the removal of dead skin cells, while also boosting cell turnover rates. The products will also provide additional hydration benefits with branding that communicates their new and improved formulation to the consumer. Shoppers will be able to start finding the new solutions in 2025.
Head of AmLactin Heather Choe spoke on the reformulated AmLactin products saying, "Our team is very excited to share the new AmLactin formulations with the world. It has been a journey to get here, as we tested over 120 prototypes over the past few years to ensure we had formulas that delivered the efficacious results our brand is rooted in, but would also provide that specialty body care experience. We partnered with dermatologists, sensory experts, and hundreds of consumers to bring you formulas that are so much more than just a lotion; AmLactin is Skin Therapy that actually delivers results."
Trend Themes
1. Reformulated Skincare Products - The reintroduction of improved skincare solutions with enhanced efficacies is transforming consumer expectations for daily skincare routines.
2. No-scrub Exfoliation - Products that offer chemical exfoliation using ingredients like lactic acid without the need for scrubbing are becoming a compelling alternative to traditional physical exfoliants.
3. Function-forward Branding - Skincare brands that emphasize science-backed benefits and improved formulations in their branding are capturing consumer interest looking for proven results.
Industry Implications
1. Beauty and Personal Care - The introduction of advanced ingredient formulations in skincare products is driving innovation and setting new standards within the beauty and personal care industry.
2. Dermatology and Skin Health - Collaborations with dermatologists to create highly efficacious consumer products are blurring the lines between medical-grade skincare and over-the-counter options.
3. Consumer Goods - The focus on enhanced efficacy and consumer-tested formulations in skincare products is influencing trends in the broader consumer goods market.
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