Cerveza Mica's El Cotarro is a Charitable Beer Made with Wine Grapes
Justin Lam — January 25, 2018 — Lifestyle
References: cervezamica.es & thedrinksbusiness
Spanish brewery Cerveza Mica has launched a craft beer called El Cotarro with charity in mind. Developed in a partnership with the municipal council of Moradillo de Roa, El Cotarro is made with Tempranillo grapes in an effort to support the local wineries in the area. The grapes used to create this brew are native to the Moradillo de Roa area and are grown in considerable volume by the local wineries. The combination with the beer was done in an effort to meld the two crafts and at the same time, use the sales and clout of Cerveza Mica to support the local wineries and over 150 historic bodegas subterráneas in the area.
The Cerveza Mica El Cotarro is a passion project for the brewery as the concept for this beer was developed in 2016. By combining the wine grapes with the traditional beer ingredients, the end result is something completely unique and attractive. The color of the beer is golden with pink hues and the aroma is fresh. The flavor of the beer is described as sweet from the barley, but also layered with acidity from the grapes.
The Cerveza Mica El Cotarro is a passion project for the brewery as the concept for this beer was developed in 2016. By combining the wine grapes with the traditional beer ingredients, the end result is something completely unique and attractive. The color of the beer is golden with pink hues and the aroma is fresh. The flavor of the beer is described as sweet from the barley, but also layered with acidity from the grapes.
Trend Themes
1. Wine-influenced Beers - The trend of creating beers infused with wine grapes opens up opportunities for unique flavor profiles and collaborations between breweries and wineries.
2. Charitable Craft Beers - Craft breweries partnering with local organizations and using their products to support a cause is a trend that allows breweries to make a positive impact while also creating unique offerings.
3. Collaborations Between Brewery and Winery - The trend of brewery-winery collaborations not only promotes both industries but also creates innovative and distinct products that cater to a wider audience.
Industry Implications
1. Craft Beer Industry - Craft beer breweries have the opportunity to explore new flavors and ingredients, such as wine grapes, to create innovative and unique brews that stand out in the market.
2. Wine Industry - The wine industry can benefit from collaborations with craft breweries to create wine-inspired beers, expanding their reach to a different consumer base and introducing their products in a new way.
3. Non-profit Organizations - Non-profit organizations can partner with craft breweries to develop charitable craft beers, leveraging the popularity of craft beer to raise funds and awareness for their cause.
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