The CeraVe Baby Collection Offers Gentle Care
Michael Hemsworth — September 15, 2021 — Marketing
References: cerave & drugstorenews
The CeraVe Baby collection cosmetics lineup has been reformulated by the brand to help parents provide little ones with even better skincare than ever. The products are formulated to cleanse, protect and even soothe the skin, and include a baby wash, a shampoo, moisturizing cream, moisturizing lotion and healing ointment. The brand's patented multivesicular emulsion technology makes an appearance in the range to help release ingredients slowly for easier absorption into the skin.
Vice President of Marketing at CeraVe Jaclyn Marrone spoke further on the reformulated CeraVe Baby collection cosmetics lineup saying, "We understand the importance of gentle care and the desire for trusted products designed to meet the needs of delicate baby skin. As a dermatologist-developed brand committed to providing therapeutic skincare for all, including even the youngest skin, CeraVe created the Baby line with products that are not only free of harmful ingredients, but include the building blocks baby’s developing skin needs, like ceramides, to ensure it has what it needs today in order to have the healthiest tomorrows.”
Vice President of Marketing at CeraVe Jaclyn Marrone spoke further on the reformulated CeraVe Baby collection cosmetics lineup saying, "We understand the importance of gentle care and the desire for trusted products designed to meet the needs of delicate baby skin. As a dermatologist-developed brand committed to providing therapeutic skincare for all, including even the youngest skin, CeraVe created the Baby line with products that are not only free of harmful ingredients, but include the building blocks baby’s developing skin needs, like ceramides, to ensure it has what it needs today in order to have the healthiest tomorrows.”
Trend Themes
1. Gentle Baby Skincare - Developing gentler and more effective baby skincare products that are free of harmful ingredients, while including necessary building blocks.
2. Slow-release Skincare Formulation - Incorporating multivesicular emulsion technology to slowly release ingredients for optimal absorption into the skin.
3. Dermatologist-developed Baby Skincare - Creating baby skincare products that are focused on meeting the needs of delicate baby skin, while being trusted and backed by dermatologists.
Industry Implications
1. Baby Care - The baby care industry can continue to innovate and develop better skincare products for babies to meet the growing demand.
2. Beauty - The beauty industry can incorporate slow-release technology to enhance the absorption of skincare ingredients and offer more effective products.
3. Healthcare - The healthcare industry can collaborate with skincare brands to develop effective and gentle formulas that are free of harmful ingredients.
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