This Celsius X VI II Commercial Leaves One Wanting More
Josh Triantafilou — April 2, 2012 — Marketing
References: vimeo & behance.net
The Celsius X VI II phone is the height of slick design. It is a mobile phone that seamlessly incorporates a tourbillon watch into its body. It manages to do this in such a way that it is more reminiscent of a well-crafted pocket watch than some awkward hodgepodge of products one might find in an old pawnshop.
This is exactly what the makers of Celsius X VI II need to advertise; and this is exactly what this Guillaume Briet video does. It is sleek and surreal. Initially, one cannot discern what the objects sliding across the screen are exactly. As the video nears its close and everything comes together, many will know what they want: a Celsius X VI II phone.
This is exactly what the makers of Celsius X VI II need to advertise; and this is exactly what this Guillaume Briet video does. It is sleek and surreal. Initially, one cannot discern what the objects sliding across the screen are exactly. As the video nears its close and everything comes together, many will know what they want: a Celsius X VI II phone.
Trend Themes
1. Surrealist Marketing - Businesses can experiment with abstract visuals and unconventional narratives to create memorable and captivating ad campaigns.
2. Innovative Product Integration - Companies can explore new ways to seamlessly integrate multiple products or functionalities into one cohesive and aesthetically pleasing design, like the Celsius X VI II phone.
3. Luxury Tech - Consumers are increasingly interested in high-end and luxury technology products that offer both functionality and style, creating opportunities for companies to offer premium devices like the Celsius X VI II phone.
Industry Implications
1. Tech - The technology industry can benefit from incorporating elements of luxury and design into their products to appeal to a wider range of consumers.
2. Advertising - Advertising agencies can experiment with unconventional visuals and storytelling techniques to create unique and captivating campaigns that stand out in a crowded market.
3. Fashion and Accessories - Fashion and accessory companies can partner with tech companies to develop innovative products that offer both style and functionality, creating a new category of luxury tech accessories.
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