Jeremy Gutsche — March 7, 2007 — Tech
References: boston & coolbusinessideas
You need more ads in your life, and your cellphone is a blank canvas just begging for marketing dollars. In fact, one marketing professor, Fareena Sultan, notes, "We're calling the phone 'the brand in your hand' -- you're never more than a foot away from it, 24 hours a day." Don't worry, there might be cheaper service in it for you.
Implications - Using a cell phone's advertising space is suggested to have a huge growth spurt in the near future. A few companies have even started to market specifically towards those who own cell phones such as the Boston-based company Enpocket Inc. Enpocket Inc. teamed up with phone carrier Sprint to place banner ads on mobile browsers.
Implications - Using a cell phone's advertising space is suggested to have a huge growth spurt in the near future. A few companies have even started to market specifically towards those who own cell phones such as the Boston-based company Enpocket Inc. Enpocket Inc. teamed up with phone carrier Sprint to place banner ads on mobile browsers.
Trend Themes
1. Cellphone Advertising - Expanding opportunities for companies to utilize cell phone advertising space for targeted marketing campaigns.
2. Mobile Banner Ads - Increasing growth potential for companies to place banner ads on mobile browsers and reach consumers directly on their cell phones.
3. Branded Cellphones - The rise of 'the brand in your hand' concept where cellphones become a powerful marketing tool for businesses to promote their products and services.
Industry Implications
1. Advertising - Advertising agencies can explore new avenues for cell phone advertising to help their clients reach a wider audience and generate more revenue.
2. Telecommunications - Telecom companies can collaborate with advertising companies to monetize cell phone advertising space and offer cheaper service options to their customers.
3. Mobile Technology - Mobile technology companies can capitalize on the demand for mobile banner ads by developing innovative ad platforms and tools for targeted marketing campaigns on cell phones.
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