'Cellar Thief' Donates Clean Aqua Every Time a Product is Purchased
Harris Jay Rosenberg Alterman — January 21, 2012 — Social Good
References: cellarthief & facebook
Cellar Thief is the best way to drink alcohol and solve the world's problems at the same time. Cellar Thief is a wine company that donates 100 days of clean drinking water to people who need it for every bottle of wine sold.
The company was started by a group of people who are passionate about wine -- and love to give back. They stress the fact that if "we sell more, we donate more." If they happen to sell out of a certain type of wine, they donate 50 days of extra clean drinking water. Currently Cellar Thief has donated 2,201,050 days worth of clean water and continues to grow.
So the next time you are planning a fancy party and you need some quality wine, check out Cellar Thief and help people all over the world get clean water.
Contact Information
Cellar Thief website
Cellar Thief on Facebook
Cellar Thief on Twitter
Cellar Thief on YouTube
The company was started by a group of people who are passionate about wine -- and love to give back. They stress the fact that if "we sell more, we donate more." If they happen to sell out of a certain type of wine, they donate 50 days of extra clean drinking water. Currently Cellar Thief has donated 2,201,050 days worth of clean water and continues to grow.
So the next time you are planning a fancy party and you need some quality wine, check out Cellar Thief and help people all over the world get clean water.
Contact Information
Cellar Thief website
Cellar Thief on Facebook
Cellar Thief on Twitter
Cellar Thief on YouTube
Trend Themes
1. Socially Conscious Consumption - Cellar Thief's model of donating clean drinking water for each product purchased taps into the trend of consumers seeking products that align with their values and contribute to social good.
2. Cause Marketing - Cellar Thief's donation strategy represents a growing trend in cause marketing, where companies integrate social impact initiatives into their business models to attract customers and make a positive difference.
3. Sustainable Philanthropy - Cellar Thief's approach showcases the trend of sustainable philanthropy, demonstrating how ongoing donations based on sales can create a long-term impact and address pressing global challenges.
Industry Implications
1. Wine Industry - The wine industry can explore disruptive innovation opportunities by incorporating social impact initiatives like Cellar Thief's donation model, appealing to socially conscious consumers and differentiating from competitors.
2. Philanthropy and Non-profit - Philanthropy and non-profit organizations can collaborate with businesses like Cellar Thief to develop innovative partnerships that combine consumer purchases with impactful donations, driving both revenue growth and social change.
3. E-commerce - The e-commerce industry can leverage concepts used by Cellar Thief, such as integrating social impact metrics into purchase transactions, to increase customer loyalty and engagement while supporting meaningful causes.
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