‘F&$k Yeah Ed Westwick' is One Gossip-Worthy Website
Shelby Lee Walsh — June 13, 2009 — Pop Culture
References: fuckyeahedwestwick.tumblr
Ed Westwick rocks the socks of hoards of Gossip Girl fans (and anyone with eyes for that matter). The website “F#$k Yeah Ed Westwick†is a testament to the beauty that radiates from this Hollywood hunk.
The website is constantly updating pictures, videos and quotes of the star, all for your viewing pleasure.
“I'm a little more secure and less destructive than my character Chuck Bass.†(Ed Westwick)
How dreamy:awww!
Implications - Many consumers who are regularly exposed to the media, as is rather common in today's technology-driven world, have developed infatuations and strong curiosities with various pop culture icons. Whatever the reason for such obsessions, companies and businesses will benefit by providing consumers with a variety of ways and methods to indulge in their celebrity preoccupations. In doing so, consumers will be more likely to return to that company to meet their other needs.
The website is constantly updating pictures, videos and quotes of the star, all for your viewing pleasure.
“I'm a little more secure and less destructive than my character Chuck Bass.†(Ed Westwick)
How dreamy:awww!
Implications - Many consumers who are regularly exposed to the media, as is rather common in today's technology-driven world, have developed infatuations and strong curiosities with various pop culture icons. Whatever the reason for such obsessions, companies and businesses will benefit by providing consumers with a variety of ways and methods to indulge in their celebrity preoccupations. In doing so, consumers will be more likely to return to that company to meet their other needs.
Trend Themes
1. Celebrity Fan Websites - With the rise of consumer obsession with pop culture icons, companies can create or sponsor fan websites as a way to engage with consumers and create a stronger brand following.
2. Personalized Celeb Content - Creating platforms with curated content for individual celebrities can allow consumers to indulge in their obsession while providing personalization opportunities for companies to market towards.
3. Micro-influencer Marketing - Utilizing niche fan sites and micro-influencers can provide cost-effective and targeted marketing strategies for businesses seeking to expand their celebrity brand reach.
Industry Implications
1. Entertainment - Movie studios and production companies can leverage the obsession with celebrity culture by sponsoring fan websites, social media pages, and other platforms to create buzz around upcoming projects.
2. Fashion - Fashion companies can collaborate with celebrity influencers or sponsor fan sites to showcase their products on highly visible platforms with a dedicated following.
3. Social Media Marketing - Social media marketing agencies can create strategies for clients to capitalize on celebrity culture and utilize fan sites or micro-influencers as part of a targeted marketing campaign.
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