Hillary, Our Next President
Alex Covert — August 18, 2007 — Social Good
References: perpetualkid & gearfuse
We met Bill. Now meet Hillary. I don't think it comes as a surprise to anyone to see her acting as an official nut cracker. Then again, he seemed to get away with quite a bit, don't you think?
Implications - Politically themed gag gifts always pop up during the election season, and this cheeky example from the 2008 election season reinforced Hillary Clinton's resilient personality and tough reputation. Product designers can take advantage of this seasonal niche by creating products that use humor and wit while integrating core aspects of the celebrity or politician's public perception. As with all gag gifts, pushing toward extremes and focusing on controversy will help products stand out among the pack.
Implications - Politically themed gag gifts always pop up during the election season, and this cheeky example from the 2008 election season reinforced Hillary Clinton's resilient personality and tough reputation. Product designers can take advantage of this seasonal niche by creating products that use humor and wit while integrating core aspects of the celebrity or politician's public perception. As with all gag gifts, pushing toward extremes and focusing on controversy will help products stand out among the pack.
Trend Themes
1. Politically-themed Gag Gifts - Opportunity to create products that use humor and wit while incorporating core aspects of celebrities or politicians.
2. Seasonal Niche Products - Opportunity to capitalize on the election season by designing products that appeal to consumers looking for novelty and humor.
3. Controversial Celebrity Merchandise - Opportunity to stand out by creating provocative products that push the boundaries of public perception.
Industry Implications
1. Gift and Novelty Products - Opportunity for manufacturers to produce unique and humorous items targeting consumers seeking political-themed gag gifts.
2. Election Season Marketing - Opportunity for marketers to develop campaigns centered around seasonal merchandise that taps into the political atmosphere.
3. Celebrity Merchandise - Opportunity for merchandisers to create controversial products that reflect the public image of celebrities or politicians.
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