The Celebrity Bag Fights Plastic Bags
Victoria Tremlin — January 14, 2008 — Eco
References: marksandspencer
We all know plastic bags are set to be a thing of the past, especially in fashion retailers as more and more brands are competing to be at the forefront of the ethical fashion megatrend. Now they are using celebrity endorsements to get their "no plastic bag" protocol across.
These retro style, eco-friendly carrier bags feature celebrities such as Erin O'Connor, Twiggy and UK pop star Myleene Class. They are being sold in Marks and Spencer in the UK, nationwide, and mix consumers fascination with celebs with their desire for green living.
These retro style, eco-friendly carrier bags feature celebrities such as Erin O'Connor, Twiggy and UK pop star Myleene Class. They are being sold in Marks and Spencer in the UK, nationwide, and mix consumers fascination with celebs with their desire for green living.
Trend Themes
1. Celebrity Endorsements in Ethical Fashion - Celebrity endorsements are being used by fashion brands to promote eco-friendly carrier bags, tapping into consumers' fascination with celebrities and their desire for sustainable living.
2. Retro Style Eco-friendly Carrier Bags - Fashion retailers are embracing retro style eco-friendly carrier bags as a way to align with the ethical fashion megatrend and reduce plastic waste.
3. Phasing Out Plastic Bags in Retail - As more fashion brands compete to be at the forefront of the ethical fashion movement, the phasing out of plastic bags in retail is becoming increasingly common.
Industry Implications
1. Fashion Retail - Fashion retailers are using eco-friendly carrier bags and celebrity endorsements to promote their commitment to ethical fashion and sustainability.
2. Celebrity Endorsement Marketing - The use of celebrity endorsements in eco-friendly fashion campaigns presents opportunities for the celebrity endorsement marketing industry to expand into the sustainability realm.
3. Sustainable Packaging - The phasing out of plastic bags in retail creates opportunities for the sustainable packaging industry to develop innovative alternatives that align with environmentally conscious consumer preferences.
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