Divorce Cakes
Alex Covert — October 1, 2008 — Lifestyle
References: tackyweddings
Shanna Moakler seems to have invented the 'divorce cake,' or at least she made it more mainstream after her much publicized breakup with Travis Barker of Blink-182.
Thanks to her help, celebrating the end of a bad marriage by serving custom-made 'divorce cakes' is catching on. Perhaps it's the act of eating cake that brings everything full circle. You start by shoving cake in his face, and you end by shoving cake in yours.
Implications - Consumers are greatly accepting of this pattern of whimsical humor. Instead of celebrating everything that is great, buyers are accepting things that are normally considered negative as they provide a sense of relief and realism. Businesses that are looking to profit should consider using this whimsical humor to market their company and brand in order to connect the brand.
Thanks to her help, celebrating the end of a bad marriage by serving custom-made 'divorce cakes' is catching on. Perhaps it's the act of eating cake that brings everything full circle. You start by shoving cake in his face, and you end by shoving cake in yours.
Implications - Consumers are greatly accepting of this pattern of whimsical humor. Instead of celebrating everything that is great, buyers are accepting things that are normally considered negative as they provide a sense of relief and realism. Businesses that are looking to profit should consider using this whimsical humor to market their company and brand in order to connect the brand.
Trend Themes
1. Whimsical Humor - Consumers are accepting negative aspects with whimsical humor, presenting opportunities for businesses to connect with their audience by incorporating this humor into their marketing.
2. Unconventional Celebrations - The rise of divorce cakes showcases consumers embracing unconventional celebrations, creating opportunities for businesses to offer unique products and services catering to these occasions.
3. Embracing Realism - The acceptance of celebrating the end of a bad marriage indicates a trend of embracing realism, which businesses can leverage by providing products and experiences that reflect this authenticity.
Industry Implications
1. Baking and Confectionery - Bakeries and confectionery businesses have the opportunity to tap into the growing demand for custom-made divorce cakes, offering unique designs and flavors that cater to this unconventional celebratory trend.
2. Event Planning - Event planning companies can capitalize on the trend of unconventional celebrations, offering specialized services for divorce parties and helping clients create memorable experiences that reflect their individuality.
3. Marketing and Advertising - Marketing and advertising agencies have the chance to incorporate whimsical humor into their campaigns, allowing brands to connect with consumers by embracing the trend of accepting negative aspects with a lighthearted approach.
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