The 'Celebrate 31' Promotion Includes Ongoing Ice Cream Discounts
Katherine Pendrill — March 26, 2016 — Lifestyle
Baskin-Robbins recently launched its 'Celebrate 31' promotion, which allows fans to purchase a scoop of their favorite ice cream for just $1.31. With warmer weather on the way, this promotion provides the perfect excuse to indulge in a chilly treat.
Celebrate 31 is an ongoing promotion that will be held on the 31st day of each month. The celebration kicks off this month, with scoops of ice cream going for just $1.31 apiece and two-scoop sundaes going for just $3.31. While waffle cones and toppings are extra, the discount price makes it inexpensive for customers to add their favorite fixings.
The promotion runs until this December, meaning Baskin-Robbins fans will only have six more opportunities this year to get their hands on a discount ice cream cone.
Celebrate 31 is an ongoing promotion that will be held on the 31st day of each month. The celebration kicks off this month, with scoops of ice cream going for just $1.31 apiece and two-scoop sundaes going for just $3.31. While waffle cones and toppings are extra, the discount price makes it inexpensive for customers to add their favorite fixings.
The promotion runs until this December, meaning Baskin-Robbins fans will only have six more opportunities this year to get their hands on a discount ice cream cone.
Trend Themes
1. Discount Ice Cream Promotions - Opportunity for other ice cream chains to create their own discount promotions.
2. Ongoing Monthly Promotions - Potential for other businesses to create ongoing monthly promotions to attract customers.
3. Limited-time Discount Opportunities - Chance for businesses in various industries to offer time-limited discounts to boost sales.
Industry Implications
1. Ice Cream - Ice cream chains can explore innovative discount strategies to attract and retain customers.
2. Food Service - Restaurants and cafes can implement ongoing monthly promotions to drive foot traffic and increase sales.
3. Retail - Retailers can experiment with limited-time discount opportunities to generate buzz and increase customer engagement.
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