Groovy Butter Makes "Vibe-Enhancing Nut Butters"
Laura McQuarrie — June 18, 2021 — Lifestyle
References: groovybutter & thedieline
Groovy Butter is not just a retro-inspired nut butter brand, it's one that makes CBD nut butters to easily offer the benefits of broad-spectrum CBD to "uplift your vibe." The creamy nut butter duo consists of decadent Hazelnut Cacao Butter and Stone Ground Almond Butter, both of which can be found in colorful psychedelic packaging influenced by concert posters of the 60s and 70s.
Although nut butter is often consumed for its great taste and as a source of healthy fats, Groovy Butter goes above and beyond to help reduce stress, boost vibrations, enhance sleep, provide pain relief and alleviate hangovers. The versatile nut butter products can be used in a number of ways, whether they are scooped straight from the spoon or drizzled over ice cream.
Although nut butter is often consumed for its great taste and as a source of healthy fats, Groovy Butter goes above and beyond to help reduce stress, boost vibrations, enhance sleep, provide pain relief and alleviate hangovers. The versatile nut butter products can be used in a number of ways, whether they are scooped straight from the spoon or drizzled over ice cream.
Trend Themes
1. Cbd-infused Food Products - With its potential to provide added health and wellness benefits, CBD-infused food products, such as CBD nut butters, are gaining popularity in the market.
2. Psychedelic Packaging - Psychedelic packaging, reminiscent of the concert posters of the 60s and 70s, is becoming a design trend in the food industry, especially in brands catering to the wellness and holistic lifestyle market.
3. Functional Food Products - Consumers nowadays are looking for more than just taste in their food products, paving the way for functional food products infused with various health benefits like CBD nut butters
Industry Implications
1. Health and Wellness - With consumers increasingly prioritizing health and wellness, the demand for CBD-infused food products like CBD nut butters is on the rise, providing industry players with opportunities to innovate on the intersection of food and health.
2. Food and Beverage - The food and beverage industry is constantly innovating on new product offerings to cater to evolving consumer demands, such as functional food products like CBD nut butters.
3. Design and Packaging - As the demand for holistic lifestyle products grow, there is an opportunity for design and packaging companies to cater to the needs of brands like Groovy Butter, which are looking for psychedelic packaging designs that resonate with the brand's message and the target audience.
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