Carl's Jr. is Offering a Special Burger at One Location for a Day Only
Laura McQuarrie — April 17, 2019 — Lifestyle
References: carlsjr & foodbusinessnews.net
For 420 this year, Carl's Jr. is introducing an ultra-exclusive CBD-infused cheeseburger at one of its restaurant locations for just a day only. The Rocky Mountain High: CheeseBurger Delight is set to be served on April 20th at one of the chain's locations in Denver, offering a combination of bold and unexpected flavors. The burger features a pair of charbroiled beef patties, that are layered with pickled jalapeños, pepper jack cheese, waffle-cut fries and a Santa Fe sauce that's infused with hemp-based CBD oil. The CBD oil that Carl's Jr. will use in these special burgers will be sourced from Bluebird Botanicals, a local Colorado company.
According to Patty Trevino, SVP of brand marketing for Carl's Jr., "We’re thrilled to be the first quick-service restaurant to be testing CBD-infused options."
According to Patty Trevino, SVP of brand marketing for Carl's Jr., "We’re thrilled to be the first quick-service restaurant to be testing CBD-infused options."
Trend Themes
1. Cbd-infused Fast Food - Introducing CBD-infused items in fast food menus creates an opportunity for restaurants to tap into the growing demand for CBD products.
2. Limited-time Specialty Offerings - The trend of offering limited-time special items enables restaurants to create excitement and anticipation among consumers.
3. Local Sourcing and Partnerships - Collaborating with local suppliers allows restaurants to highlight their commitment to supporting local businesses and cater to the preferences of conscious consumers.
Industry Implications
1. Fast Food - Fast food chains can explore incorporating CBD-infused products into their menus to attract a wider range of customers.
2. Food and Beverage - The trend of limited-time specialty offerings creates opportunities for food and beverage companies to experiment with unique and innovative flavors.
3. CBD Products - Partnering with fast food chains and restaurants presents CBD product manufacturers an opportunity to reach a wider audience and increase brand exposure.
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