CBBC Buzz Just Launched for Kids 13 and Under
Ellen Smith — April 14, 2018 — Life-Stages
In an effort to better understand what's popular among children, the BBC is launching an interactive app for children under 13 called the CBBC Buzz.
The platform will release 40 unique pieces of content daily, with each one offering something that's both entertaining and kid-friendly. Aside from parental controls, children will have full access to this fresh content pool, with new releases set to launch each day before and after a child goes to school. What's most interesting about this offering is that children can react to what they're seeing in real-time using emojis.
This BBC initiative hopes to increase the number of child viewers that stream the network's content.
Image Credit: Kelly Sikkema | Unsplash
The platform will release 40 unique pieces of content daily, with each one offering something that's both entertaining and kid-friendly. Aside from parental controls, children will have full access to this fresh content pool, with new releases set to launch each day before and after a child goes to school. What's most interesting about this offering is that children can react to what they're seeing in real-time using emojis.
This BBC initiative hopes to increase the number of child viewers that stream the network's content.
Image Credit: Kelly Sikkema | Unsplash
Trend Themes
1. Interactive Streaming Apps for Kids - The CBBC Buzz app allows children to react to content in real-time using emojis, creating a more engaging and interactive streaming experience.
2. Daily Fresh Content for Children - The CBBC Buzz app releases 40 unique pieces of entertaining and kid-friendly content every day, providing a constant stream of new and exciting materials for young viewers.
3. Parental Controls in Streaming Apps - The CBBC Buzz app includes parental controls to ensure a safe and appropriate viewing experience for children under 13.
Industry Implications
1. Children's Entertainment - The CBBC Buzz app is a disruptive innovation opportunity for the children's entertainment industry, offering a new interactive platform to engage and entertain young viewers.
2. Streaming Services - The CBBC Buzz app showcases the potential for streaming services to cater specifically to children and offer a wide range of daily fresh content.
3. Media and Broadcasting - The CBBC Buzz app presents a disruptive innovation opportunity for media and broadcasting companies, encouraging them to develop interactive and engaging streaming platforms for younger audiences.
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