The 'Caveman BBQ Sauces' Promotes Itself with Masculine Themes
Mishal Omar — November 2, 2016 — Lifestyle
References: brandever & thedieline
These Caveman BBQ Sauces emphasize some of the major themes associated with masculinity and barbecuing.
It is no surprise that the sauces are branded in a way that represents their name, with a silhouette of a caveman wearing a golden outfit, holding a spatula and showing off what looks like a man bun. The sauces come in flavors like Asian Barbecue, Bourbon Coffee, Hickory and Hot Mango. They use the claim "man invented fire for BBQ" and aim to promote an overtly masculine image of what it means to barbecue as a man.
This over-the-top branding is able to capture the attention of consumers who find that their passion lies in barbecuing and experimenting with different flavors in the process.
It is no surprise that the sauces are branded in a way that represents their name, with a silhouette of a caveman wearing a golden outfit, holding a spatula and showing off what looks like a man bun. The sauces come in flavors like Asian Barbecue, Bourbon Coffee, Hickory and Hot Mango. They use the claim "man invented fire for BBQ" and aim to promote an overtly masculine image of what it means to barbecue as a man.
This over-the-top branding is able to capture the attention of consumers who find that their passion lies in barbecuing and experimenting with different flavors in the process.
Trend Themes
1. Masculine Branding - Opportunities to apply exaggerated, masculine themes to branding of products targeting male consumer bases.
2. Flavor Innovation - Opportunities to experiment with unique flavor combinations for BBQ sauces and other condiments.
3. Nostalgic Branding - Opportunities to create branding and marketing campaigns that aim to tap into consumer nostalgia for earlier eras.
Industry Implications
1. Food and Beverage - Opportunities to innovate BBQ sauce flavors and branding tactics to appeal to target audiences.
2. Advertising and Marketing - Opportunities to create and execute bold, attention-grabbing marketing campaigns that appeal to consumers' desires for gender identity reinforcement.
3. Packaging and Graphic Design - Opportunities to develop product packaging and graphic design elements that complement and reinforce masculine branding themes.
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